Parlophone – Streaming Lead (UK)

Areas of responsibility

Attend streaming partner meetings to present and pitch our artists and releases for editorial, marketing and wider partner support. Including Spotify / Apple Music / Amazon / Deezer / YouTube and others as they enter the UK marketplace.

Use data from each platform to present the strongest and most compelling argument on the performance of our artists and their tracks to deliver partner playlist support and growth.

Communicate off-platform activity where relevant to help build partner’s understanding of the overall success and momentum of each act.

Deliver weekly and ad-hoc reports on playlist additions & track performance across DSPs for label.

Lease with each streaming services editorial, marketing, events, brands and label / artist support teams rather than just their editorial playlist teams to build the deepest and most productive relationship with each partner.

Devise creative content based marketing strategies in conjunction with the label’s marketing and creative teams to drive engagement of an artist’s material on streaming services.

A key part of the role will be to drive consumption of an artist’s overall catalogue of music on streaming services. Including creative content and marketing executions to remind fans and casual audiences of previous releases and drive consumption of this material. Including working with artist and management to educate them on the value of focussing on their entire body of work rather than just the latest release.

Find creative ways to use regular moments in the yearly calendar and moments outside of music to deliver a connection to an artist’s streaming catalogue.

Build artists audiences and monthly listenership on streaming services to allow us to be less reliant on 3rd party editorial playlists and decisions for the success of our releases. Including optimisation of algorithmic programming for maximum effect.

Find innovative and effective ways to build streaming partners into all facets of an artist campaign. Including social support, earned and paid media, bespoke video assets, integration into outdoor and other traditional marketing assets, live event integration, ticket pre-sales and more.

Keep artist streaming profiles up to date including images, bios and other relevant information. Ensure an artists’ streaming profiles are reflecting and clearly signposted on all artist channels and marketing assets with relevant market team.

Liaise with internal playlist service on pitching artists for our UK and International network of playlists.

Forensic analysis of a tracks’ performance in specific playlists and the growth across each platform.

Utilise in-house tools and external to inform data-driven decisions – Tableau, Spotify and Apple Artist Dashboards, Google Analytics, Facebook/Instagram Insights – both first and third party tools.

Establish and deliver performance growth targets across stream, social engagement, followers etc.

Develop an understanding of how radio and other forms of non-streaming support including paid and earned media impact the streaming performance of a song and artist. Build this understanding into our campaigns for a fully wholistic overview of a song’s streaming trajectory.

Work with steaming services marketing teams to deliver innovative and creative campaigns away from editorial activity. Including events, content, earned social activity, statement paid media and more to communicate our artists identity and value.

Required skills:
  • Active user of streaming services and social media.
  • Keen to learn about new technology and digital innovation.
  • Knowledge and understanding of multiple streaming services
  • Aware of current digital music and marketing trends.
  • Flexible for technical tasks and ability to learn quickly.
  • Experience using across social and analytics dashboards.
  • Experience with Microsoft Office – Excel, Powerpoint, Outlook.
  • Excellent verbal and written communication skills.
  • Ability to prioritise workload.

Warner Music Group is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, colour, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances.

 

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