London Records (Because Group)
Digital Manager
The ideal candidate will have at least 3 years’ experience in a similar role in either at a label, distributor, or DSP.
Part of the Because Music Group, London Records is responsible for a hugely successful repertoire including Orbital, Goldie, Sugababes, Happy Mondays, Bananarama and Fine Young Cannibals, as well as an indent label for new signings and developing artists, Because London Records.
Reponsibilites
DSPs optimization
- Managing and developing the label’s artist presence on main DSPs
- Develop and drive the label’s DSP strategy with a strategic and creative mindset in partnership with internal DSP Partnership Team
- Work closely with our Distributor maintaining relationships with teams worldwide
- Manage digital pitching strategy with the marketing team, wider digital team and digital distributors worldwide on both new releases and catalogue
- Liaising with the internal content ops team, DSP partnership Team, Marketing team and distributors to ensure all releases are set up accurately and optimized on time
- Delegating relationships, reporting and administration with content ops team as needed.
Research and innovation
- Researching new industry trends and how they can be best used across our roster to ensure engagement, across tools, apps, digital platforms and partnerships
- With the Digital Team: developing activation for new streams of digital income (including Blockchain, Podcasts and other opportunities)
- Communicating and actioning best plans of action with marketing team to implement these trends with clear plans for return on investment
- Identifying opportunities to exploit key catalogue tracks around release anniversaries, artist activity and trends
- With the Digital Team, audience analysis to maximise audience development for the artists and label across digital advertising and marketing including
- Analysis of repertoire worldwide finding opportunities and developing strategy
Marketing, advertising and creative
- Manage and implement digital advertising strategies, plans and budgets with artist teams and media agencies, in tandem with the head of digital
- Run campaigns alongside all key stakeholders: artists, managers, internal teams and digital distributor\
- Implementing on-brand content & marketing plans relating to audience engagement, DSPs, D2C, CRM, video platforms, digital ad buying & more.
- Develop, manage, and maintain digital marketing campaigns and ad-buying
- Maintaining and managing relationships with 3rd party agencies, creatives and freelancers
- Helping to conceptualise and produce and commission creative assets for use in social media and advertising campaigns.
Other
- Day to day admin tasks as required
- Liaise with the General Manager on driving business goals.
- Liaise with and work alongside Because Music Digital Team in UK and Internationally
- Attending gigs and representing the label at industry events.
- Liaising with artists, managers, and promo teams as necessary to carry out the above services
Profile:
- Passionate and knowledgeable about music
- Positive and collaborative with a ‘can do’ attitude, always seeking opportunities and providing solutions
- Ability to analyse, interpret and action large amounts of data for new opportunities and approaches
- Well-developed existing relationships with key partners at DSPs and an in-depth understanding of DSPs and developments in the digital music industry and its trends
- Evidence of success in global digital marketing, audience building and streaming campaigns
- Passionate about popular culture, a digital native with a keen understanding of all current digital trends
- Strong work ethic, with the ability to manage multiple projects in a fast-paced, dynamic environment
- A solid understanding of digital supply chain including metadata, label copy, uploads, optimisation for YouTube and digital archive systems
- An advocate and representative for digital media principles
- Excellent communication skills – both verbal and written.
- Digital editing skills and Adobe Creative Cloud a plus.
