Loma Vista – Digital Marketing Manager (US)

Detailed Job Description/ Responsibilities: 
  • Define, plan, and execute digital marketing campaigns for your roster of Loma Vista Recordings artists
  •  Lead the utilization of all artist websites and social networks (TikTok, Instagram, YouTube, Reddit, Discord) with necessary marketing & calls to action via assets made in house or via assets you will oversee the production of
  • Create multi platform audio / visual assets needed for tentpole marketing moments (InDesign, Photoshop, Adobe Premiere,Final Cut Pro Proficient, etc)
  • Quantify success and efficiency of digital promotions, social engagement and partnerships via various analytics tools ( spotify for artists, found.ee, google analytics)
  • Manage relationships with top level artists, managers and other partners. 
  • Track specific milestones, including email, social and advertising conversion rates, plays and views (audio / video)
  • Identify trends in digital marketing and social media and stay well versed in the latest updates to digital platforms
  • Filter results of analysis and present to the internal departments 
  • Work with visual and art departments on digital content creation, optimization, and scheduling.
  •  Partner with internal departments (marketing, programing, production, press, research and program enterprises) to execute effective interactive strategies.
Required Competencies/Skills: 
  • Must have 2+ years experience in digital marketing with focus on analytics and content.
  •  Ability to lead cross-functional teams (strong project management, organization and communication skills) 
Special Requirements/Preferences: 
  • Ambitious individual sought who is self-starter requiring minimal direction. 
  • Excellent oral and written communication skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
  • Social strategy a must and paid media planning experience a plus 
  • Must thrive in a team environment, but be able to take initiative and work independently.
  •  Candidate must be motivated, creative, innovative, organized, detail oriented and accustom to working under tight deadlines.
  • Proficiency in Adobe Suite, particularly Photoshop, Premiere & After Effects
Education Required/Preferred: 
  • Bachelor’s Degree 
  • Background in music / entertainment preferred

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