As AWAL UK Senior Marketing Manager, you will be responsible for leading marketing strategy and initiatives for a wide range of AWAL’s artists, spanning emerging talent through to established, high-profile acts. This senior role requires strategic leadership, team mentorship, and the ability to drive commercial success across multiple priority campaigns simultaneously.

You will have 5+ years’ experience in music marketing, with at least 3 years at marketing manager level or above at a front line label or equivalent. You will be confident leading high-priority campaigns, managing substantial budgets, and providing strategic direction to both internal teams and senior artist stakeholders. You will have a proven track record of delivering commercially successful 360 artist campaigns, including chart-topping releases and complex album cycles, as well as working to develop breakthrough artists from early stages to mainstream success.

You will excel at working with artists and their management at all career levels, from providing hands-on guidance for emerging acts to serving as a strategic partner for established artists. As a digital native, you will be adept at creating, editing, and distributing compelling content across all major social media platforms and channels. Your digital expertise will be matched by your ability to execute premium physical campaigns, and you’ll bring innovative thinking to how artists can achieve cultural impact alongside commercial success and critical acclaim.

As a team we meet in the London office from Monday – Thursday. *Fridays are usually spent working remotely. Join us in shaping the future of the music industry.

What you’ll do:
Develop and execute comprehensive marketing strategies and timelines for selected AWAL artists
Communicate & implement marketing best practices, new developments and strategies to artists / artist’s teams
Communicate and synchronise campaigns with AWAL’s global marketing teams
Oversee the delivery and the rollout of all assets for designated artist campaigns
Manage marketing campaign budgets
Oversee setup & execution of clients’ physical and digital production
Establish clear campaign objectives & targets for all key stakeholders to adhere to source and manage media promo partners for projects
Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
Create, edit, and distribute engaging content across multiple social media platforms and channels, maintaining brand consistency and maximizing engagement
Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
Set ambitious yet achievable streaming, sales, and revenue targets and drive teams to exceed them
Conduct in-depth analysis of campaign performance using analytics platforms and third-party tools, translating insights into actionable strategy
Mentor and provide guidance to junior marketing team members

To be successful in this role you will:

Build strong relationships with both artists / artists’ team & internal team members in order to build trust & to keep steering the campaigns effectively
Be consistent & effective in communications with both the artists / artists’ team & internal team members which adhere to AWAL’s values
Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
Set campaign objectives & targets at the start of each campaign
Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
Develop, create and execute content strategies that amplify artist narratives and drive measurable engagement across digital channels

Who you are:
You have 5+ years of experience in music marketing, with at least 3 years at marketing manager level or above at a label, distributor, artist/label services company, or artist management company
You have a proven track record of leading priority, high-budget campaigns that have achieved significant commercial success
You have a solid understanding of the AWAL business model, company values, and the broader artist services landscape
You have comprehensive knowledge of the global music release lifecycle, including digital and physical distribution, metadata management, and marketing ecosystems
You have extensive experience hiring, managing, and evaluating third-party promotion teams, creative agencies, and specialist partners
You have expert knowledge of the DSP landscape, playlist strategies, and platform-specific marketing opportunities
You are highly proficient in modern music marketing techniques including influencer/creator marketing, content strategy, YouTube optimization, fan community building, and first-party data activation
You have hands-on expertise in creating, editing, and distributing content across social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.) with understanding of platform-specific best practices and content formats
You have a strong understanding of international markets and experience executing campaigns across multiple territories
You have proven expertise in developing and implementing effective paid media strategies across multiple platforms with sophisticated audience targeting

What we give you:

You join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.

There’s also time off over winter break