Title: International Marketing Manager

Status: Full-time

Hours: 40/week, Monday-Friday, 10 am-6.30 pm

Location: London

Reports to: Senior International Marketing Director

Company Summary:

Secretly Group is a leading, independently owned music company. Its major divisions include record labels Dead Oceans, Jagjaguwar, Saddest Factory Records, and Secretly Canadian, and music publisher Secretly Publishing. Headquartered in Bloomington, Indiana, Secretly Group also maintains offices in Brooklyn, London, Los Angeles, and Chicago. Founded in 1996, its roster counts Phoebe Bridgers, Bon Iver, Mitski, Angel Olsen, Japanese Breakfast, Jamila Woods, Sharon Van Etten, Yeah Yeah Yeahs, Scowl, Unknown Mortal Orchestra, jasmine.4.t, MUNA, Slowdive, shame, and Khruangbin among others. Secretly Publishing artist and writer partners include Japanese Breakfast, Neil Frances, Princess Chelsea, Dehd, Durand Jones & The Indications, and Kishi Bashi, as well as the publishing catalogs of affiliates Songs Of Numero Group and Ghostly Songs.

Position Summary:

Secretly Group is looking for an organised, detail-oriented self-starter to be our next International Marketing Manager. Based in our London office, this person will report to the International Marketing Director as well as working closely with the wider marketing and projects teams. This position will cover all facets of international marketing, with a focus on social media & creator marketing strategy, international audience development, and a view on how these interact with sales and streaming. The ideal candidate is someone who can’t get enough of understanding fandom, what it takes to turn a casual listener into a diehard fan & executing ways to bring that to our campaigns.  This role would suit a dynamic and eager person who is great at collaborating, working with multiple teams and taking direction when needed.

Responsibilities:

• Work with wider team on social audits at the beginning of a campaign with a focus on international audience diagnosis & development
• Creator outreach, maintenance of relationships, and ideation/planning for international markets
• Oversight of local artists’ social media efforts in-market in collaboration with Director of Social Media & Creator Marketing
• Work with the wider team to make sure international efforts are represented in social planners
• Help in ideating on & running in-market social accounts where relevant
• Collaborate with Int’l Digital Accounts Manager on light touch international account management (TikTok, Meta)
• Oversight of building and adding to hype sheets, decks, and other marketing materials
• Work with Creative Director to commission international-specific assets for use on socials & further afield
• Work closely with Ads Manager on international ad asset delivery
• Monitor performance internationally and work together with the wider international team to make recommendations on ad optimization
• Outdoor ad booking
• Support Account Relations Director and International Label Managers on booking international retail marketing, assisting with instore events & delegating value add manufacturing to marketing assistant.
• Work with the International Marketing Director on putting together bespoke marketing plans to drive sales across markets
• Join key sales meetings where relevant in order to pitch new releases
• Work with project & marketing teams on local fan-focused events

The Ideal Candidate Demonstrates:

• 3+ years’ experience in music marketing, preferably at a record label or marketing agency
• A track record of supporting and executing successful marketing campaigns
• Excellent organizational and administrative abilities
• Experience in digital advertising, data strategy, social strategy, and influencer marketing
• Familiarity with social media & community platforms (Meta, TikTok, Discord, Laylo, etc)
• Experience with the following programs: Canva, Microsoft Office, Airtable, Slack
• Able to meet multiple competing deadlines and thrive in a fast-paced working environment
• Active interest in current music marketing trends
• Excellent interpersonal and communication skills
• Strong organisational and detail management skills
• Broad taste in music to reflect the wide-ranging genres and artists of the Secretly Affiliates
• Willingness to work flexible hours, including some evenings and weekends for events

BWSCD Benefits

• Holidays
• Pension contributions
• End of Year Closure Holiday
• Parental Leave
• Volunteer Hours Matching Policy
• Employee Assistance Program
• UK Bank Holidays
• Cycle to Work Scheme

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, age, race, creed, color, religion, sex, marital status, affectional or sexual orientation, gender identity or expression, ancestry, nationality, or national origin.