Independent Label – Marketing Manager (US)

Marketing Manager, Independent Label

Work with Head of Marketing to lead artist releases at an indie record label.

Being a small but growing label, the applicant should be well versed in adapting themselves within multiple tasks which require varying skillsets. A good understanding of putting together marketing campaigns, but technical knowledge for digital aspects too.

Responsibilities (including but not limited to):
  • The core role will be to deliver thumb-stopping marketing campaigns for developing artists across a wide range of genres.
  • Coordinating daily with external teams, press, live, radio, management
  • Forming original and creative ideas in order to get artist and music noticed and 
shared in alternative ways
  • Managing social media accounts daily for artists, including 
Facebook/Instagram/Twitter/YouTube/Spotify for artists
  • Commission content, artwork, photoshoots and music videos
  • Monitor and analyse streaming/social data and share most impactful insights with 
wider team/partners
  • Create and/or commission content for social media posting
  • Communicate with artist and management teams effectively for timely approval
  • Manage and cultivate strategic partnerships with key digital platforms and 
subscription services, with the aim to grow each account’s business, maximise 
revenue and exposure for all artists and talent
  • Maintain relationships with DSPs and key digital/social 
partners and work with them on promotional activities, 
exclusive content and other partnership opportunities.
  • Spot digital trends, understand new technologies and align 
these with business objectives to create new and innovative 
marketing opportunities and solutions.
  • Work closely with the UK Marketing & Digital counterparts
  • Provide regular updates to internal stakeholders on releases 
and campaigns
Skills and Qualifications:
  • Exceptional interpersonal and communication skills
  • Impactful presentational skills to convey information and results clearly
  • Ability to work effectively under pressure and balance priorities
  • Excellent time-management, organisational skills and strong attention 
to detail
  • Ability to take broad campaign concepts and translate into partner 
specific initiatives that result in sales/streams and impression
  • At least +2 years prior experience at a major or 
established independent record label
  • Working knowledge of the music industry, and a passionate 
commitment to music and artists