Good Soldier – Social Media Manager (UK)

London-based independent music company Good Soldier is seeking a Social Media Manager.  

This role uses execution of social media strategies and fan engagement to help inform marketing strategy with a very hands on approach to the relationships Good Soldier have with their artists.  

Artist Relations/Content Planning/Research/Community Management/Super Fans

Running and developing all artists social media 
  • Maintaining close bond with artists and management to make sure social content is rolling out consistently and reflects what the artist and label wants
  • Making sure content is posted across all social platforms
  • Working alongside the creative team to identify successful content; suggesting edits to best reflect an audience and planning new content ideas.
  • Shaping an artists tone of voice through appropriate copy decided by artist
Content Rollouts & Analysis 
  • Ensure social rollouts and suggested copies for all artists are sent to management and artist for approvals on Monday
  • Social media round ups embedded into the digital presentation on Wednesday
Community Management 
  • Planning super fan experiences with the social media marketing role
  • Ensure all descriptions and metadata are perfect on all video uploads
  • Working alongside the social media marketing role to reply to comments and engage with the fan community
  • Artist inbox management, organising requests and messages – marking and labelling to easily find quick results
Super Fans
  • Identifying super fans, their interests and hobbies – keeping them engaged through gifts and fan experiences
  • Daily checking of direct messages to check for interesting opportunities
  • Keeping on top of new technologies and analysis platforms to help with finding out more about our fans
Tracking other artists and growing social media accounts
  • Research ideas and marketing tricks we can adapt and use
  • Saving them to collections on a shared Instagram account
  • Creating mood boards of ideas

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