FUGA – Marketing Strategy Manager – Rock (US/UK/NL)

FUGA provides forward-thinking music distribution, technology, and marketing services to forward-thinking music companies. Working at the heart of the music industry with more than 800 clients, including Riot Games, Hospital Records, Epitaph, and Beggars Group, FUGA is the world’s leading full-service B2B music distributor. FUGA works at the forefront of music distribution technology, connecting its clients with digital service providers like Spotify, Apple Music, and Amazon Music while helping them get the most from their music, whether that’s with award-nominated label services, industry-leading revenue accounting, or using FUGA’s suite of best-in-class products.

What you do

FUGA’s Marketing Services (MS) Team has been built to add value and solve problems for our vast number of clients by helping them connect their artists with audiences and create revenues and growth. Sitting within the wider MS team, the Marketing Strategy team is primarily client facing and responsible for helping to set and implement bespoke strategies on campaigns for a roster of clients. This includes identifying current, future, and aspirational demographic targets, building concise road maps to achieve the stated goals, working with the Audience Engagement and Digital Accounts teams to build key assets that help drive the artists vision & brand, all while managing resources responsibly and insuring that all departments have the tools and information they need to keep the company moving in the same direction with one voice on all projects.

As this role has a primary focus in the Rock genre (including Rock, Hard Rock, Alternative Rock and Metal), we’re looking for a candidate with strong passion and knowledge of this space, with prior experience in marketing or promotions across this segment of the music industry.

Key Responsibilities

You will be a key and trusted point of contact for a portfolio of FUGA’s clients (primarily record labels and management companies) who work in the Rock space, on a global basis. You will work closely and collaboratively with your Marketing Services colleagues in other FUGA offices to coordinate multi-territory campaigns, and steer our collective work towards client-specific goals. You will also be able to leverage your knowledge and expertise across Rock music, plus your associated network of industry contacts, to add value to our clients and contribute towards campaign execution.

Your key tasks are to:

Be a primary day-to-day Marketing point of contact for selected FUGA clients within the Rock genre, proactively maintaining and developing relationships across multiple key territories.

Develop an ongoing understanding of clients’ business, campaign and operational objectives, both on a region-specific and global level. Drive internal communications and collaboration to work towards these goals.

Work with FUGA’s Worldwide teams to coordinate global marketing campaigns for label and artist projects, including managing campaign logistics, timelines and assets. Collate key results and evaluative feedback.

Provide proactive insight on genre-specific marketing and audience growth opportunities, advising both clients and internal colleagues on campaign strategy and best practices.

Work collaboratively to create strategies for growth of FUGA’s market share and client base across the Rock genre including being involved with pitching to potential clients.

Develop and maintain relationships with key players in the Rock genre, including DSP’s, Media, Promoters, Agents and the like.

Be a contributing member of FUGA’s community, leveraging and growing your industry network, and representing us at industry events as required.

Who you are

Minimum of 5 years experience working within a label, artist management or music distribution company, with a particular focus on marketing to audiences with an affinity for the Rock genre.

Passionate and knowledgeable about Rock and culture.

Excellent client service and relationship-building capability – always with a professional and confident demeanour.

A strong understanding of digital marketing strategies, and experience in coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns.

A solid network of industry-specific connections, including key contacts at digital music services.

Broad knowledge of the digital landscape and consumer trends.

Experience with working across different time zones, and communicating across multiple organisational levels.

Ability to work creatively and collaboratively.

Exceptional written and verbal communication skills that illustrate organisation and attention to detail.

Who we are

A growing company with strong ambitions.

This role is part of a growing and resourceful international team, split between our HQ in Amsterdam and offices in London, New York, Los Angeles, Rome, Berlin, Milan and representatives in Tokyo, Seoul, Paris, Stockholm and Sao Paulo.

An international business environment, made up of colleagues and clients around the world with diverse backgrounds in music and tech.

Founded in 2006, FUGA builds software and provides services for the digital music industry. We have an extensive and growing international network of clients and partners in more than 50 countries. We operate at the heart of the music. FUGA connects distributors and record labels with digital service providers like Spotify, Apple Music, Amazon, Deezer and more. By doing so FUGA enables its clients to optimize their business processes and successfully execute their release strategy. FUGA’s products & services provide a complete ecosystem for the digital product cycle. Clients manage, distribute and promote their music – and collect on their revenue.

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