FORM – Digital Marketing Officer (UK)

Title: Digital Marketing Officer

Hours: Full Time – 35 Hours per week (excluding breaks) + overtime as may be required from time-to-time for the
completion of your role
Location: Brighton, option for this position to be located from our central London office
Salary: DOE
Start: Immediate

Closing date: We will begin interviewing for this role immediately, the job will close once the correct candidate is found

Application process: Application via CV and Cover Letter only to Successful applicants will be invited to interview.

Company description:

We are FORM, a passionate music company of committed music fans with offices in Brighton and London, that brings together historic UK concert promoters One Inch Badge and Rockfeedback. We are a curation-driven, progressive and artist-focused business that organises and promotes over 600 live shows a year across a broad range of mediums and genres for artists including Glass Animals, Father John Misty, Flume, The War on Drugs, Future Islands, Elder Island, Yard Act, Brian Wilson, Mogwai, Nils Frahm, Billy Nomates, and many more.

Our festivals include Pitchfork Music Festival London, Mutations Festival Brighton, Visions Festival London, and London Borough of Culture 2022.


Job overview:

To develop and deliver progressive paid ad and organic digital marketing strategy across all live events for FORM.

Core responsibilities include but are not limited to:
  • Developing and undertaking the companies paid ad digital marketing strategy
  • Generating sales and driving traffic utilising paid advertising across all FORM platforms
  • Continuously refining our sales funnel in line with current trends – capturing and utilising data and converting sales throughout campaigns
  • Creating visual assets to template for digital use that engage customers, help sell tickets and provide additional value to the purpose of each campaign
  • Sending monthly reports to the company management, accurately and quantifiably outlining paid Ad performance
  • Accurately managing marketing budgets, utilising company systems to keep record of spend
  • Developing and building progressive paid ad marketing plans and paid ad performance reports for clients
  • Working closely with senior marketing management to devise and deliver advanced broader digital and social media marketing strategy
  • Assisting with other members of the marketing team on the companies organic Social Media strategy
  • Assisting senior management and external agencies with overarching company branding, website development and the companies marketing position
  • Providing company event representation at events across the FORM programme
  • Provide support across broader company projects and work as required
  • Working with the full team across positive drives towards EDI, environmental and work culture within FORM, supporting the Directors and rest of team to be leaders within the industry
Required skills:
  • A strong understanding of the genres and artists promoted by FORM
  • A proven track record of organising and running successful paid ad marketing campaigns within live music
  • A minimum of 2 years within marketing at a comparable events promotion / music focused company
  • Proficiency in setting up, monitoring, refining and reporting on paid ads across Facebook, Instagram, Twitter, Tik Tok and Google, amongst others
  • A strong understanding of paid ad KPIs
  • Proficiency in Mac operating systems
  • Proficiency in MS Office
  • Knowledge of Adobe Suite programmes for creating and editing visual assets to template
Required attributes:
  • A pure and deep passion for live music and events
  • Immaculate attention to detail
  • Personal confidence
  • Ability to problem solve and work under pressure
  • Ability to work both within a team and solo

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