EMPIRE – Social Media Manager, DIRTYBIRD Records (US)


Social Media Manager (DIRTYBIRD Records)

EMPIRE is a premier and dynamic music company that prides itself on the development and support of independent artists. We are a rapidly growing firm that has been making waves in the music industry, with an extensive portfolio that spans multiple genres and reaches audiences worldwide. We have become the largest independent record label in the U.S., with a significant global presence covering Africa, Asia, Europe, Australia, and North and South America. We keep ourselves busy with a large range of music-related services from original content and marketing to distribution and recordings.

Our commitment to artistic creativity, innovation, and progressive business solutions forms the foundation of our corporate culture. We believe in fostering talent, not just in our artists but also within our professional teams. As we continue to expand, we invite you to join us on this exciting journey.

The Role Remix: EMPIRE is looking for a Social Media Manager to join our Dirtybird team based out of our San Francisco office. This role will report into the Operations Director and will:

  • Oversee all social content and marketing campaigns across all the dance brands social channels including but not limited to DIRTYBIRD, DIRTYBIRD Store, EMPIRE Dance, disposable.
  • Assist in creating and developing brand voice + look & feel for any new dance brands we create.
  • Ideate creative and engaging copy for all marketing campaigns.
  • Ideate creative and engaging content for all projects.
  • Create and publish engaging organic social posts across all relevant channels and platforms.
  • Work directly with artists we sign on how to improve their social strategy + more.
  • Coordinate with artists and brands directly on campaign content.
  • Assist Digital Marketing Manager in social advertising.
  • Work directly with the design team to help ideate & create assets.
  • Maintain a presence at company IRL events and ideate, capture, create and publish content.
  • Pull analytics and organize results and metrics on a weekly cadence for TikTok & Instagram.
  • Create and send out weekly newsletters for all brands.
  • Stay on top of key industry trends, emerging social channels and best practices.
  • Engage in online social listening and outreach: day-to-day buzz monitoring and engagement with dance music communities.
  • Ensure the utmost professionalism on the channels and keep all passwords and account information private.

Key Notes for Success
  • 2-4 years of experience in a related field
  • Familiarity with the dance music genres & subgenres + the dance music ecosystem as a whole.
  • STRONG copywriting skills.
  • Must have extensive knowledge of social media and community management including hands-on management of TikTok, Instagram, Facebook, Twitter, YouTube.
  • Ability to cultivate creative and innovative social media content that cultivates engagement from our audience.
  • Proficiency in ASANA and Karta.
  • Proficiency in Adobe Photoshop is a plus. Knowledge of Adobe Premiere is also a plus.
  • Demonstrated ability to quickly adapt to emerging trends.
  • People management skills; relationship/client management skills.
  • Ability to work in a fast-paced environment with short deadlines.
  • Ability to manage multiple tasks.
  • Flexible, committed, and willing to work nights and weekends as needed.
  • Strong administrative skills.
  • Strong interpersonal and communication skills.
  • You understand the importance of confidentiality and discretion.
  • A “no job too small” attitude.
  • You’re not afraid to ask questions and learn as you work.
  • You’re extremely detail oriented & organized.
  • Be a team player, open to feedback and strong communication.
  • Live in the San Francisco area or willing to relocate.

Bonus Beats
  • Previous experience working in the dance music industry.
  • Previous experience working directly with talent.
  • Previous experience in dance music live events.

Pay Range: $65,000 – $75,000/annual salary + benefits + discretionary bonus + profit sharing program

The base pay actually offered will take into account internal equity and also may vary depending on the market location, job-related knowledge, skills, and experience among other factors. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

At EMPIRE, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are passionate about the music industry, and looking for a challenging role in a fast-paced, innovative environment, apply today. We look forward to hearing from you.


Founded in 2010 by Bay Area native Ghazi, EMPIRE is currently leading through its innovative and progressive approach to the digital music era across its label, distribution and publishing arms.

With its focus on early stage artist development, the San Francisco based company has been instrumental in identifying future icons and launching the careers of both Multi-platinum and Grammy Award winning artists such as Kendrick Lamar, Fireboy DML, Yung Bleu, Migos, Asake, XXXtentacion, and Anderson .Paak to name a few. After this early success, EMPIRE was quickly regarded as a tastemaker in the industry and premier independent record label.

More than a decade in, EMPIRE continues to grow – expanding the Publishing division with a partnership with superproducer Hit-Boy and his Surf Club collective and acquiring Dirtybird Records in 2022 to amplify the Dance arm. EMPIRE has expanded the team throughout the globe on the African continent, Europe, Asia, North America, and South America. With the company and roster excelling at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels.

Through crafting bespoke deals that are always in favor of the artist, EMPIRE is able to form a true partnership with each artist and label on its roster. Coupled with their unique software for analytics, recoupment, and royalties, which is available to every partner, the company offers a level of transparency unprecedented in the music industry.

We use E-Verify to confirm the identity and employment eligibility of all new hires.

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