Defected – Label Manager (UK)

Key Attributes
  • Broad experience of music marketing and promotion including media, distribution and retail, both in the UK and overseas
  • Highly organised team player, with strong attention to detail and all around communication skills
  • Ability to work creatively amidst competing priorities to deliver releases and marketing activity on time and within budget
  • Understanding of the music consumption landscape across the full range of products available within various music industry revenue models
  • Awareness and interest in current marketing trends and brand values
  • Knowledgeable and passionate about dance music
  • Good contacts within the industry
Role Objectives
  • To develop and maximise revenue streams
  • To manage the creative process including artist releases, compilation albums and playlist concepts across designated projects
  • To develop and implement successful global marketing and promotion campaigns, both strategic and tactical, across designated projects
  • To develop expertise across the new realities of music consumption – Streaming and Playlists
  • To identify and enhance cross-marketing opportunities across product propositions i.e. recordings with events or merchandise
  • Maximise retail merchandising activity, sales initiatives and opportunities
  • Research competition / marketplace and report on developments and trends
Key Responsibilities
  • Maintain release planners to ensure all deadlines are met by all departments
  • Create and manage P&Ls for all projects – work effectively and creatively with marketing budgets
  • Co-ordinate production process in liaison with Production Manager – ensure prompt delivery of parts, artwork approval, stock/meta data into distribution
  • Manage the creation and/or update of marketing tools and assets
  • Produce and circulate regular campaign reports including PR, promotion and other media updates
  • Implement an evaluation and success measurement approach to activity
  • Develop and maintain direct relationships with all sales, distribution and retail partners, UK and International
  • Maintain and syndicate regular label release schedules
  • Ensure effective communication of promotion, marketing and sales activity
  • Ensure effective quality control on all product