Concord – Streaming Director (US)

CONCORD IS THE INDEPENDENT, WORLDWIDE LEADER IN THE DEVELOPMENT, ACQUISITION, AND MANAGEMENT OF RECORDED MUSIC, MUSIC PUBLISHING, AND THEATRICAL PERFORMANCE RIGHTS.

With offices in Los Angeles, New York, Nashville, Miami, London, and Berlin, Concord has a diverse and vibrant roster of active recording artists, composers, and songwriters, and a vast and historic catalog of works by some of the most treasured names in music history.

Position Purpose:

To lead strategic streaming marketing conversations and act as a liaison between the artists/mangers, labels, label services, & the DSPs.

Core Responsibilities:
  • Initiate, develop, & execute on marketing strategies in conjunction with Fantasy Records, Rounder Records, Concord Records, Easy Eye Sound and Concord Jazz with the purpose of increasing digital streaming revenue & raw streaming numbers across the various DSPs
  • Analyze data & research (artist history, benchmarks, previous campaigns, current efforts, etc.) to formulate plans leading into release campaigns.
  • Create, distribute, & regularly update best practices & procedures for artist teams & labels to maximize potential across the DSPs, and increase streams, placements, & fan engagement for our releases
  • Reflect, analyze, and adjust plans accordingly throughout release campaigns to ensure realization of established goals
Outline of Specific Functions:

Department

  • Act as support to department heads to ensure that all needs – across streaming, digital marketing, & advertising, are voiced internally
  • Establish and improve upon workflow. Break down issues, work together with other departments and labels to fix issues, establish productive & constructive conversation, and keep the lines of communication open
  • Give regular updates on DSPs, department workflow, artist signings, & campaigns to department head, & executive leadership
  • Work with other streaming directors to ensure all department needs are met – internally, with other departments/label services, and with the services themselves
  • Regularly travel for internal & external business meetings (including those with artists), events, conventions, seminars, & festivals to become a face for Concord, expand on internal & external working relationships, and create rapport with artist/management teams & DSPs
  • Be a resource and ally for other team members

DSPs

  • Keep on top of changes at each of the DSPs and send timely updates on these changes to the labels
  • Appropriately pitch all releases to the DSPs with established goals & marketing strategies for placement on & off platform
  • Optimize artist profile pages across DSPs
  • Research ways the DSPs can impact our campaigns & pitch new ideas to them
  • Ideate creative opportunities with the DSPs, artists/managers, labels, & internally with our department & execute on these ideas throughout the course of a campaign
  • Set regular business review meetings with the DSPs
  • To ensure they are fully up to date on changes within Fantasy Records, Rounder Records, Concord Records, Easy Eye Sound and Concord Jazz
  • To properly set up priority releases on a monthly/quarterly basis
  • To meet with priority artists & management who can speak to the releases appropriately

Industry

  • Attend industry events, festivals, talks, & conventions to keep up to date on trends and industry changes to ensure Concord label artists are leading the way in the industry
  • Read, watch, listen to, & experience industry news to expand on personal and professional creativity and understanding of the business
  • Keep up to date on industry reception of partners/DSPs, shareholder information, financial standing, subscriber changes, et al to ensure we’re aware of, and engaging appropriately with our partner businesses

Labels

  • Collaborate with Fantasy Records, Rounder Records,Easy Eye Sound Concord Records, and Concord Jazz to strategize marketing plans for upcoming releases and campaigns
  • Regularly educate assigned labels on what is changing at each of the DSPs & within the industry as a whole
  • Create, distribute, & regularly update best practices & procedures for artist teams & labels to maximize potential across the DSPs, and increase streams, placements, & fan engagement for our releases
What you need to Succeed:
  • Minimum 5 years of music industry experience, preferably at a record label, distributor or DSP
  • Knowledge of and working history in a wide variety of music genres a plus
  • Experience working with all major DSP platforms (preferably Spotify, Apple, Amazon, etc.)
  • High level of organization & time management required
  • Must be detail oriented and highly motivated
  • Experience working as a liaison between multiple teams & seeing campaign execution through beginning to end
  • Excellent written and verbal communication skills
  • Strong data-entry skills
  • Demonstrated ability to work independently, take ownership of tasks, and delegate appropriately
  • Regular travel required
  • 4-year University degree preferred, but not required

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