Concord Records – SVP Marketing (US)

Position Purpose:

To conceptualize and lead label’s marketing efforts in order to achieve optimal aggregate results for the company’s recordings and related assets.

Core Responsibilities:
  • Develop and oversee all marketing strategies and initiatives for the labels’ artists and their new releases
  • Lead and motivate the label team as well as all shared services and partners to ensure successful execution around all new release projects
  • Interact with all artists, managers and agents
  • Seek out strategic partnerships for our artists and label brands
  • Ensure financial goals for the division are obtained
  • Contribute to A&R strategy and the label’s roster and artist development
Outline of Specific Functions:

Overall Division Direction

  • Work in conjunction with the President in setting all parameters for the growth of the division
  • Oversee and manage staff in LA, Cleveland and New York
  • Travel to all locations on a regular basis to insure continuity
  • Interact with entire staff at Concord Music and communicate effectively
  • Seek new opportunities and methods to effectively market and sell our product
  • Work with the President on overall financial planning and facilitate the process to meet our projected goals
  • Assist in the development of our creative/A&R profile and direction

Marketing Initiatives

  • Work with VP of Marketing and Project Managers to develop marketing strategies and campaigns for every artist
  • Communicate with staff in LA, Cleveland and New York, as well as artist management, to clearly articulate our goals and expectations for each campaign
  • Work with all departments for input regarding artists: sales, streaming, art, publicity, marketing, radio, licensing, new media and international
  • Develop, maintain and review all budgets as they relate to each campaign
  • Look for creative opportunities to gain exposure for our artists outside the “normal” marketing sphere and work with the various departments
  • Work with all departments to create new initiatives for the company to effectively maximize consumption of our music
  • Maintain excellent and productive communication and relationships with artists and their representatives (managers, agents, etc.)

A & R

  • Contribute to evaluation of each potential new artist with the President, A&R representatives and various departments within the Company
  • Find artists through contacts/relationships
  • Coordinate all information and discuss with the President to determine which artists fit within our overall direction
  • Meet with specific artists and/or their representatives to discuss creative ideas and how we can best support them
  • Attend studio sessions (i.e.; recording, mixing, mastering) as needed
  • Work with specific managers/agents on all facets of the marketing campaigns for their artist

Budget/Financial Planning

  • Work with the President to coordinate and implement all financial aspects of the division
  • Attend meetings and interface with the various departments (i.e.; P&L, Budget meetings)
  • Create and implement all budgets in conjunction with the various Department Heads in the Company (i.e.; Sales, Marketing, Streaming, New Media, Promotion, Publicity, International, Finance, etc.)
  • Analyze and help create all budgets for the Division and its labels
  • Analyze all marketing budgets and ensure that we remain on target with our expenditures as we roll out each campaign

Organization

  • Provide guidance and leadership to all of the staff members in our division
  • Work with all employees at our LA, Cleveland and New York locations to insure a smooth line of communication and the integration with Concord Music
  • Provide a conduit between all departments in Concord Music
  • Provide information and feedback when requested to the corporate officers of Concord Music

General and Other

  • Work cooperatively with other departments within Concord Music to assist and implement the goals established for the overall growth of the compan
  • Create or maintain relationships with outside vendors as it relates to specific project
  • Attend industry/artist functions as a representative of the company

Requirements

  • Minimum of 10 years of experience in the music industry
  • Deep knowledge of all aspects of music marketing
  • Ability to effectively lead diverse groups of people
  • Complete understanding of all aspects of the music business
  • Deep appreciation for music
  • Experience in artist development
  • Extensive travel
  • The ability to work, communicate and interface with others
  • The ability and willingness to listen
  • Problem-solving abilities
  • Strong oral and written communication skills

The position location is Beverly Hills CA.

Resumes should go to: apply@concord.com

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