CBC / Radio-Canada – Senior Director, Music (CA)

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms from coast to coast to coast.

CBC/Radio-Canada is Canada’s national public broadcaster. It operates a total of thirty services (Radio, Television and On-Line) delivering program content across the country and around the world in English, French and eight aboriginal languages.

CBC/Radio-Canada is a well-known and highly respected national employer. Led by our mandate as the country’s public broadcaster, we seek to inform, enlighten, and entertain Canadians, from coast to coast.

We do this with a diverse team of talented individuals who are committed to quality in all the work we do. It’s also something we do proudly in both official languages, as well as eight Indigenous ones, on multiple platforms, with a stated desire to be more local, more digital, and using the latest technology. Our people come from every corner of Canada and beyond. CBC/Radio-Canada makes diversity one of its priorities, which means reflecting Canada and its regions, as well as the country’s multicultural and multiracial nature.

Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness, and relevance. This is why we’ve embedded our work processes ways to encourage diversity and inclusion – in our workforce, workplace, and our programming. We know this is key to creating content that mirrors and resonates with the rich and evolving demographic makeup of our country.

Our training and development programs, combined with a focus on creating a healthy, collaborative work environment, also helps employees thrive and feel a strong sense of commitment to the organization.

As a complex, high-profile and sophisticated organization, it presents one of the most unique and challenging human resources opportunities in Canada.

Whether on-air or behind the scenes, at CBC/Radio-Canada you join a team that thrives on making the connections and telling the stories that are important to Canadians.


The Senior Director of CBC Music is comfortable working in a changing environment and has a vision for positioning CBC Music into the future. Being a musician oneself would be considered an asset, as well as a working knowledge of the Canadian music industry.

This role demands a creative, high-energy, seasoned executive who has a track record of driving strategy, managing teams and delivering music content across platforms.

We are seeking a leader with integrity, committed to developing people and who identifies as an ideas person and an industry leader.

In this role you are an effective communicator and a transformational leader who will help shape and implement the CBC Music strategy under the direction of the Executive Director of Radio and Audio. You will drive growth and engagement in CBC Music content, privileging Canadian music and Canadian artists both at home and on the global stage, across platforms.

As CBC Music content and products air and are posted on all platforms: radio, digital and television craft knowledge is an important asset in this role.

As well you should have a working knowledge of the CBC mission, its programming, and demonstrate commitment to our public service offer and what that encompasses in a digital age.

A deep knowledge of technology and music trends is key.

The Senior Director of CBC Music works as part of a leadership team of Senior Directors, reporting to the Executive Director of Radio and Audio. In addition, this position works across platforms and departments. In this role you will participate in setting strategy and will collaborate with others to ensure that we are creating not only great music content, but fostering a creative work environment for a highly motivated and skilled team.

You are a leader who champions inclusivity in the work environment and within content we provide Canadians.

  • Working closely with the Executive Director of Radio and Audio, help reimagine, conceptualize, and execute CBC’s music brand vision.
  • Serve as integral voice within the Music department and the organization at large by collaborating with internal stakeholders to create a unified and coordinated music strategy.
  • Key point of contact for key recording labels and management relationships to ensure proper support and alignment is achieved.
  • Leverage opportunities to ensure the CBC’s premier position within the Canadian music industry remains at the forefront of music discovery and development of Canadian musicians.
  • Serve as the chief architect of comprehensive multi-platform strategic national music initiatives and campaigns to support core and emerging artists, and recorded and visual musical content.
  • Responsible for managing the creative direction and production of CBC’s signature music programs (CBC Music shows Nightstream, Tempo, Afterdark with Odario Williams, Marvin’s Room with Amanda Parris, Drive with Richard Terfry, Shift with Tom Allen).
  • Work with creative to ideate custom-made on- and off-air creative promotional campaigns that are in line with the overall Music strategy and corporate objectives.
  • Supervise the integration of unique music appearances and performances from across the network and digital tent poles, specials, live events, series, podcasts, and social platforms to bring engaging opportunities to the music landscape.
  • Manage the Music team responsible for CBC’s talent relations and strategy inclusive of label relations, artist bookings, and music content.
  • Pitch talent for a variety of cross-platform themed programming on the network.
  • Partner with Finance to manage budget, develop forecasts, and report on results.
  • Partner with Business and Legal Affairs team to ensure timely and efficient contract negotiations with production companies and artists.
  • Provide strong leadership and serve as an example of the company’s culture and brand by providing inspiration, motivation, and guidance to staff.
  • Empower team through delegation, coaching, mentoring, and providing positive challenges. A natural leader, you will motivate the team and manage and foster a culture of collaboration and continuous learning.
  • Act in an ethical and professional manner at all times, adhering to CBC’s code of conduct policies.
  • Ability to clearly articulate brand vision, both externally to the market and internally to the team.
  • A minimum of 7 years of relevant experience at a senior management level.
  • A proven track record of influence, innovation, creative thinking and leadership in the Canadian music industry.
  • Strong knowledge of the music industry and music trends from the past to present, preferably with direct experience in content production.
  • Must bring well-established relationships with key players in the industry, including talent, agents, and production companies, and possess a good reputation within the music industry.
  • Proven willingness to take chances and be at the forefront of music strategy, whether by type of media or style.
  • Demonstrated success in planning and developing long-range projects and initiatives, both in daily content and in long-term strategy.
  • Keen understanding of consumer trends, especially as they relate to diverse genres, modes of consumption and viewer demographics.
  • Extensive experience working in a multi-platform environment.
  • Hands-on experience working in music programming and/or digital environment.
  • Experience with contract negotiations.
  • Demonstrated ability to work in a fast-paced and rapidly-changing, collaborative environment.
  • Strong organizational and decision-making skills with the ability to consolidate and integrate a wide range of inputs.
  • Proven ability to manage and develop others.
  • Excellent communicator with strong interpersonal, presentation, and negotiation skills.
  • A considerable amount of conflict resolution skills utilized both within and outside the department.
  • Undergraduate degree or experiential equivalent.
  • Ability to work in collaborative environments.
  • Candidates may be subject to skills and knowledge testing.
  • Some travel is required. 
  • Strong understanding of the CBC Music brand and programming.
  • Multi-dimensional thinker who exudes composure in high-stress situations.
  • Ability to handle multiple priorities and deal with conflicting demands in a fast-paced environment.
  • A tenacious strategist who loves a challenge and delivers the corporate message aligned with its strategy.
  • Accountable with a strong sense of professionalism and integrity.
  • Committed and enthusiastic, confident and outgoing and not afraid of challenges.
  • Highly organized and goal orientated with flexibility needed to shift gears quickly.
  • Self-motivated with a professional and trusted public demeanour.
  • Strong interpersonal skills, collegial and a team player.
  • Brings a national view and can navigate within a complex organization.
  • Brings a passion for delivering musical experiences to diverse audiences, with a belief in the value of public broadcasting.

 A competitive compensation package including base salary, pension and benefits will be provided.


Please send your cover letter and résumé to: [email protected].

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.

For more information, visit the Talent and Diversity section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected]

 You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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