CBC/Radio-Canada – Producer, Social Media, CBC Music (English Services) (CA)

Producer, Social Media, CBC Music (English Services) – TOR08314

Job Family: Programming (TV-Radio-Web)
Primary Location: Toronto
Status of Employment: Contract, Full-time

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Your role:

CBC Music is looking for a Producer, Social Media.

CBC Music is a producer of music content. We operate a national radio network, capture and distribute music performance video, publish web-based journalism, are content partners with The Junos and The Polaris Prize, make streaming playlists, produce digital features, and run special events like Searchlight and Canadian Music Class Challenge. We value deepening the music appreciation of our audiences, and turning them on to Canada’s widest diversity of emerging artists before anyone else.

Please note: This role is a one year contract and will require working evenings and weekends.

We are looking for an experienced digital content creator who lives and breathes social media and is keen to be on the cutting edge of the latest research and innovation in this field. You understand what types of content perform best and when, and know how to grab attention and engagement. You love CBC Music content and have a keen desire to be creative in delivering it to a wider audience.

The producer will be responsible, on a daily basis, for writing, editing and packaging timely, engaging and shareable social posts connected to the programming on CBC Music.

You will be responsible for maximizing engagement with our content by interacting with the audience through comments, as well as identifying trends and creating opportunities for interaction on all existing and emerging social platforms.

You are plugged into the latest news and current affairs, and comfortable making independent editorial decisions in accordance with CBC’s JSP, as well as collaborating and liaising with other parts of the CBC as needed.

Your sophisticated understanding of visual storytelling and social media is combined with your skills as a journalist, critical thinker, communicator, and problem solver who is resourceful, organized, creative and calm under pressure.


Plans, conceives, organizes, and/or develops the production and realization of a program segment, program, or series. Work must adhere to CBC journalistic and/or program policies, standards and practices and the Producer is ultimately responsible for ensuring that this occurs. Nevertheless, there is wide latitude for initiative, independent judgment and creativity. There is a regular and ongoing
requirement to coordinate the work of others.

Job Responsibilities:
  • Conceives, develops and organizes ideas, treatments and timing for social and digital content in coordination with CBC Music programs and other content creators.
  • Pitches, creates and packages social and digital content including researching, reporting, gathering, writing and/or editing.
  • Analyses and learns from metrics and reports to enhance performance of content on social platforms.
  • Exercises editorial responsibility as delegated by your supervisor.
Key tasks:
  • Packages and posts content for presentation on social platforms in a creative way, adhering to best practices and maximizing shareability of content.
  • Collaborates on social media strategies with other partners in order to optimize audience reach.
  • Proactively engages with the audience on social channels and responds to audience inquiries and complaints when warranted.
  • Flags relevant and emerging stories to appropriate shows.
  • Ensures proper copyright clearance of material used on all digital platforms, including social.
  • Identifies, develops and maintains contacts appropriate to the area of assignment.
We are looking for a candidate with the following:
  • A university degree or equivalent.
  • Five years’ digital media experience, including specific responsibilities around managing social platforms
  • Demonstrated superior writing, editorial, vetting and digital/social packaging skills.
  • Working knowledge of CBC’s Journalistic Standards and Practices.
  • Understanding of stats and analytics platforms (Adobe Analytics, Chartbeat) and able to make editorial decisions informed by data.
  • Ability to adapt writing voice to each program’s criteria, tone and objectives.
  • Excellent copy-editing skills.
  • Strong Photoshop and Adobe Premiere skills.
  • Fluency with social media platforms, including Twitter, Facebook, YouTube, Instagram and Snapchat.
  • Flexibility to adapt to changing work patterns, processes and methods.
  • Ability to work in a high pressure environment and keep to tight deadlines with the ability to prioritize tasks.
  • Independent and self-motivated, with strong interpersonal skills.
  • Ability to work effectively in a team environment.
  • An excellent communicator.
  • Knowledge of production demands of content platforms.
  • An understanding of the CBC, including the relationships would be an asset.

Candidates may be subject to skills and knowledge testing.

All employees of CBC/Radio-Canada are required to be fully vaccinated against COVID-19 as of December 1st 2021 unless exempted based on a medical/religious ground. As per this requirement, employees must attest to their vaccination status. The requirement for employees to be fully vaccinated applies whether they are teleworking, working remotely or working on-site. This is a condition of employment and it applies to all employees. Should you reach the point in the selection process where it is necessary to verify if you meet the conditions of employment, you will be asked to provide an attestation confirming your COVID-19 vaccination status.

If this sounds interesting, please click on ”Apply online”. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Please apply online at: https://rita.illicohodes.com/go/61dcad4f06ebb30d392f75f2/61bb55fde801dbb64ccfe9e8/en

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