Caroline/Capitol – Manager, Marketing (US)

Universal Music Group is looking for a Manager of Marketing to be a part of the Caroline/Capitol Marketing Team located in Hollywood, CA who will oversee and direct all aspects of day-to-day marketing and will partner with our label partners and artists to develop marketing campaigns and strategize the best course to market for their relations. 

This role will work in tandem with the various departments under the direction of the SVP, Marketing & Commercial.

Job Functions:
  • Marketing Strategy: Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results.
  • Project Management: Act as the marketing lead for specific projects and labels. This includes developing the overall marketing plan, budget and strategy for the campaign and then executing it.
  • Marketing Plans: When not running a campaign, the candidate will be responsible for guiding our label partners in creating well thought out and creative plans.
  • Project Invoicing/budgeting: Work with finance and marketing partners to route PO and invoicing information
  • Label Meetings: Be available for all label meetings to act as a sounding board and strategist.
  • Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates.
  • Label Relations: Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines.
  • Digital Marketing Strategy: Work with the Caroline digital department to ensure that our partners are creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
  • Influencer Marketing: Develop a platform of communications/marketing for, and relationships with, online influencer/tastemaker/content creator gate-keepers to further expose/exploit Caroline artist repertoire.
  • Marketing Services: Work with the Head of Marketing & Commercial to determine Caroline’s services partnerships.
  • Caroline “branding”/visibility: Act as a “face” to Caroline, maintaining a presence at concerts and events.
Job Requirements:


  • Experience strategizing and executing marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you’ve worked on)
  • Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.
  • Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams
  • Experience with cross-promotional marketing and branding
  • Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task
  • Build and manage artist budgets to support online marketing


  • Advanced level artist relations and/or third party distribution experience in a consumer-focused environment
  • 3+ years’ experience in music industry marketing
  • Existing relationships with labels and/or brands and existing contacts at digital platforms


  • College degree preferred

Universal Music Group is an Equal Opportunity Employer.


This job description only provides an overview of job responsibilities that are subject to change.

Please apply here:

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