ByteDance – Product Manager Lead, Music Promotion (US)


About Us

Founded in 2012, ByteDance‘s mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.


At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire – for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

About The Team

SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and “do music” their way.

1. Design music promotion features in short videos to inspire creation of music videos and trends.

2. Design the recommendation strategy in musical scenarios of short video products, to improve the user experience in music video creation and consumption.

3. Study the music content ecosystem in short video products and design the long-term roadmap.

4. Work closely with a global music operation team, especially in the US and UK, to keep innovating in music related products.


1. 7+ years of product experience, preferably with short video product or music product experience;

2. Strong empathy and sharp user sense. Good tracking record in user products.

3. Strong curiosity with good insights to user products. Deep thinker and self reflection. Be able to identity and solve problems efficiently.

4. Strong communication skills. Always day one attitude.

5. Love music.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to us at

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