BMG – Director, YouTube (US)

Director, YouTube

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Director, YouTube US

We’re on the hunt for a dynamic Director of YouTube to join our global team in Los Angeles! Your primary mission is to lead our US YouTube crew and cultivate exciting partnerships with YouTube itself. If you’re ready to make a big impact, we want to hear from you!

What You’ll Be Doing
  • Lead our dedicated YouTube US team to optimize our clients YouTube presence, ensuring maximum visibility and engagement for our artists, highest service offering and revenue performance
  • Provide managerial support and strategic direction to the YouTube US Sales team in our offices in New York, Nashville and L.A.
  • Foster and maintain strong relationships with key stakeholders at YouTube globally, advocating for BMG’s and artists’ interests while identifying mutually beneficial partnership opportunities
  • Define, shape and excecute strategic initiatives as a key member of our Global YouTube team, to enhance the discoverability and promotion of our artists’ music on the platform, leveraging data insights and industry trends to inform decision-making
  • Build and maintain service driven and collaborative relationships with internal teams such as Frontline, Catalogue, Marketing, Insights & Analytics, Business Development, A&R, Supply Chain and Operations to translate complex contexts into business opportunities
  • Advise, consult and support artist teams regarding all YouTube related aspects of campaigns and platform specific strategies

  • Familiarity with digital marketing strategies and social media platforms, with a focus on leveraging these channels to amplify our artists’ presence on YouTube
  • Experience working with international markets and a global mindset, with the ability to navigate cultural nuances and localize content strategies effectively
  • Expertise in sales, and partnership management, with a track record of driving revenue growth across repertoire exploitation, optimization and monetization
  • Ability to multi-task, manage multiple priorities, and work well under pressure within demanding timeframes
  • Strong communicator who is confident to build collaborative relationships with internal and external stakeholders, artists & managements
  • Ability and appetite to consistently learn and adopt within a fast changing environment
  • Analytical proficiency, with the ability to interpret data and metrics to inform decision-making and drive results
  • Results-oriented approach with a focus on delivering measurable outcomes and achieving business objectives
  • Passion for music and video content

What’s In It For You
  • Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
  • Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
  • Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
  • Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
  • Save money and time with our commuter benefits program.
  • Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
  • Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
  • Access well-being support 24/7 through our Employee Assistance Program.
    Kick off your weekends early with Summer Fridays.
  • Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
  • Be inspired by our talented artists at our showcases and playbacks.

Pay Range:

$95,000 – $114,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

BMG – est. 2008 – is the world’s fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG’s fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.

Company: BMG Rights Management (US) LLC

Country: United States of America

State/Region: California

City: Los Angeles

Postal Code: 90036

Job ID: 271644

Location: Los Angeles, CA, US, 90036

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