BMG – Director (f/m/d) Marketing Insights & Analytics – Europe & International (DE)

Director (f/m/d) Marketing Insights & Analytics – Europe & International

Founded in 2008, BMG has become the fourth-largest music publisher worldwide. Our success and competitive edge are rooted in our founding values of fairness, transparency, and service. Our mission is clear: to empower artists and songwriters to maximize the potential of their songs and recordings in the digital era.

We are currently seeking a Director (f/m/d) Marketing Insights & Analytics – Europe & International to join our team in Berlin.

In this role, you will be responsible for overseeing all insights & analytic activities across marketing and sales for Europe and International, to maximise campaign success and revenues for all frontline and catalogue releases.

What you’ll be doing
  • Collate, analyze, interpret, and present data insights on marketing initiatives, budget allocation, repertoire performance and opportunities, consumer behavior, artist analytics, and performance of digital partners throughout the whole marketing campaign with a focus on European and international repertoire
  • Proactively initiate artist, release, label, platform, market or industry analyses and projects, providing actionable insights and recommendations to the business
  • Support the Global Marketing and Sales teams in identifying industry trends, relevant technology advancements, and commercial performance, as well as gathering global insights to enhance understanding and implement data-driven marketing strategies
  • Cultivate strong relationships with key stakeholders in the business and contribute significantly to the decision-making process
  • Stay updated with shifts and developments in the digital media and streaming landscape across various partners and territories
  • Support the business in shaping the evolution of our revenue formats and service offerings. Drive improvements and changes in the market through innovation, research, and involvement in new projects
  • Analyze social and digital marketing data, establish metrics to measure KPIs, and collaborate closely with relevant departments to enhance amplify consumer engagement further
  • Act as a key contact for Senior Management and Labels on projects and ad-hoc research

What you bring
  • Bachelor degree in Marketing, Business Analytics, or related field
  • Extensive experience in drawing insights and formulating recommendations from data
  • Strategic and financial modelling skills
  • Proficiency in mathematical and statistical techniques
  • Familiarity with data warehouses and software used to query, extract and manipulate data
  • Experience with SQL and BigQuery
  • Ability to present complex analysis in concise and actionable presentations
  • Comfortable working in an unstructured environment, following self-driven lines of enquiry, formulating and testing hypotheses, and engaging key stakeholders to build upon the work
  • Fluency in English

It’s also a plus if you have:

  • Experience in the music industry, or any related media industry
  • Familiarity with Python or R
  • German skills

What we offer
  • A modern office in the heart of Berlin and flexible options for remote work
  • Numerous benefits such as a free BVG job ticket, an annual Headspace membership, a reduced-price membership for Urban Sports, discounts for Bertelsmann employees etc.
  • Ongoing training opportunities on our internal platforms BMG Campus and Bertelsmann University
  • Long-term career opportunities for all employees
  • A collaborative work environment with an open, appreciative community of people who all share the same passion for working with artists and songwriters
  • Our unique corporate culture based on strong values and mutual support that make us a great team

This is us

As the great Kurt Cobain once said, *”Come as you are.” BMG is committed to providing equal employment opportunities for all employees. We value diversity in all forms.

Equal opportunity is deeply rooted in our core value of fairness, and we are committed to creating a truly inclusive work environment where everyone can thrive.

If you’re good at what you do, come as you are! Whether you’re an experienced professional or just starting out, we welcome you to join our team.

All applicants to BMG are treated equally – regardless of age, disability, gender identity or expression, sexual orientation, marital status, pregnancy or parenthood, ethnic origin, color, nationality, religion, or belief.

*(BMG is publishing Kurt Cobain’s catalogue, including the 1992 single ‘Come As You Are.’)


Land: Germany

Region: Berlin

Stadt: Berlin

Postleitzahl: 10117

Job ID: 269099

Location: Berlin, BE, DE, 10117

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