BMG – Director, Deep Catalog (US)

BMG Catalog is one of the fastest-growing Recorded departments in the industry. This is a highly innovative department with a wide remit. BMG Catalog’s approach to the Recorded Music business is unique in the market with a digital-first and global focus. This includes everything from global marketing strategies, digital-first campaigns and multiformat audience-focused development.

As Director, Deep Catalog, you’ll be responsible for developing strategies and driving forward innovative approaches in marketing a wide range of catalogs. Leading a small team of creative experts, you will develop programs ranging from storytelling-based song campaigns to broader strategies in growing catalogs of songs, all while collaborating closely with BMG’s sales and analytic departments. This includes promoting catalogs in effective ways across various online platforms, using up-to-date social media strategies and engaging content.

What You’ll Be Doing:
  • Developing strategies for the marketing of a broad range of catalog rights.
  • Leading a team of marketing professionals to drive successful campaigns.
  • Identifying catalog trends in close collaboration with BMG’s analytic departments.
  • Developing and setting marketing budgets in collaboration with BMG’s finance departments.
  • Devising commercial strategies to maximize marketing opportunities for catalogs.
  • Crafting platform-based campaigns for artists and songs supported by data analytics.
  • Conceiving, planning and executing new approaches to data-driven music catalog marketing.
  • Creating special events and activations to promote artists, releases and tentpole events.
  • Collaborating with BMG’s sales, digital marketing, content creation and other departments to shape cohesive global campaigns.
  • Providing regular updates to artists and partners, as well as internally highlighting areas of growth and emerging trends.
  • Developing strategic growth plans to achieve financial and business targets.
  • Successful track record of leading marketing teams to achieve outstanding results.
  • Extensive experience in developing marketing strategies strongly driven by data analytics and MROI considerations.
  • Expertise in cross-platform marketing, with a specific emphasis on impactful social media campaigns.
  • Deep passion and appreciation for iconic music catalogs and familiarity with multiple music genres.
  • A creative and analytical mind with exceptional organizational skills.
  • Proven experience and skills with digital marketing and campaign management.
Nice To Haves:
  • Experience in music platforms/DSPs.
  • Bi-lingual or multi-lingual and understanding of international markets.
  • Relevant non-music industry work experience (e.g., digital agencies, fashion/e-commerce, etc.)
What’s In It For You:
  • Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
  • Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
  • Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
  • Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
  • Save money and time with our commuter benefits program.
  • Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
  • Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
  • Access well-being support 24/7 through our Employee Assistance Program.
  • Kick off your weekends early with Summer Fridays.
  • Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
  • Be inspired by our talented artists at our showcases and playbacks.
Pay Range:

$90,000 – $110,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.