BMG – Digital Marketing Assistant, Catalogue Recordings (UK)

We are seeking a passionate ‘digital native’ who lives and breathes music and has a working knowledge of online and digital marketing and social media channels.

This is a newly created role and the successful candidate will assist the Marketing Manager and wider team with developing and executing effective digital marketing strategies for the BMG Catalogue campaigns.

In summary your key responsibilities will include:
  • Managing the digital advertising for Catalogue Recordings campaigns across Facebook/Instagram, YouTube, Twitter, AdWords and others
  • Co-ordinating and booking digital marketing campaigns
  • Assisting with the creation of all necessary assets (display ads, video content, other interactive assets), in-house or via third parties as required
  • Evaluating the effectiveness of both paid and non-paid campaign activity
  • Compiling regular reports of both top-line results and deeper data insight, presenting learnings and best-practice to Marketing Manager
  • Managing the team’s data collection and retention, including the team’s Linkfire account
  • Helping to optimise artist channels (e.g. Facebook, Twitter, Instagram, Spotify, YouTube) to best practice, where applicable
  • Assisting with the generation of copy and content strategy for regular, interesting communications to artist/label communities and various social media channels, such as Twitter, Instagram and Facebook, where applicable
  • In conjunction with Marketing Manager developing new and existing relationships with key services and platforms across the online marketing space (e.g. Facebook, Google, YouTube, Snapchat etc.)
  • Investigating new ways to reach our target audiences; making suggestions as to how we can build our audience beyond existing fan bases
In order to be considered for this role you will be able to demonstrate:
  • A minimum of one year’s experience of working on digital marketing campaigns in the media industry, music industry experience is desired
  • Experience in creating content for social networks – i.e. Facebook, Twitter, Instagram, Snapchat and Tumblr
  • Working knowledge of online and digital marketing, and social media channels, with experience in paid for media activation across all social channels preferred
  • Experience of booking ads on Facebook Ads Manager, YouTube, Google and other self-serve platforms as applicable
  • Good working knowledge of Photoshop, HTML required to build and create marketing assets
  • Creativity, with a passion for music; able to bring lots of new ideas to the table
  • A team player who is happy to ‘muck in’ – no task is too big or small
  • The ability to work autonomously, with minimal supervision, be pro-active and take initiative
  • Strong organisation skills, with the ability to multitask and manage multiple priorities and demanding timeframes
  • Strong communication skills and confidence in building collaborative relationships with internal and external stakeholders. Actively get to know the artists and managers in a friendly but professional way, whilst maintaining credibility
  • A strong desire to learn and develop skillset in a fast-paced environment
About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our artists receive all payments promptly and accurately.

We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services.

BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.

About Catalogue Recordings

The Catalogue department are one of the UK’s leading reissue and compilations specialists, releasing around 300-400 good value, high quality CDs, digital products and playlists per year right across the musical and entertainment spectrum.

Key artists that we work with include Madness, Erasure, The Kinks, Black Sabbath, Motorhead, Fatboy Slim and Nick Cave.

We also release a number of ranges of themed compilations and playlists.

If you are excited by this opportunity and have the relevant skills and experience we’re looking for please email [email protected] with your CV and a covering email.

BMG are committed to promoting equal opportunities in employment. All job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

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