Big Machine Label Group – VP, Marketing/Digital (US)


Lead the BMLG efforts in the digital space. Working with our roster of artists and JV partners, this role is tasked with creating, delivering, and coordinating digital marketing campaigns.

  • Oversee our digital campaign planning to grow engagements at the key social platforms that ultimately help drive consumption!
  • Lead our digital marketing team on the daily.
  • Collaborate with internal teams to help drive great campaigns, engagements and revenue.
  • Leverage artist’s channels to grow audiences and increase engagement by implementing both organic activations and paid campaigns.
  • Work with our internal team, artists and managers on best practices.
  • Analyze and report on key metrics.
  • Propose innovative plans and spending needs in conjunction with real results while adjusting in real time.
  • Work with our creative and content strategy teams on needed assets
  • Report back on digital marketing performance (KPI/ROI) for internal and external stakeholders
  • Identify trends and opportunities in the digital space.
  • Maintain current relationships with key partners while developing new relationships with upcoming partners.
  • Passion for Music!

  • Strong knowledge of social media and online promotion strategies. Have insights into market trends, developments and tools.
  • Extensive knowledge of the music market. Experience in Country is a plus!
  • Ability to build creative and innovative artist development campaigns.
  • Team player with a positive attitude that thrives in an entrepreneurial environment.
  • Be highly organized multi-tasker that can follow process and monitor budgets.
  • Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools
  • Excellent written and verbal communication skills.
  • Highly motivated and organized with excellent time management skills.
  • A team player with creative ideas and a positive attitude
  • Be flexible with last minute changes and adjustments.

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