Senior Publicity Account Executive
Big Machine Agency is a full service Publicity, Business Development and Digital Marketing company catering to recording artists, actors, authors, sports figures, fashion, restaurants, real estate, entertainment industry celebrities/personalities and major events!
What You’ll Do
- Drive day-to-day client relations and serve as a client counsel for all earned media inquiries & opportunities, juggling multiple projects and deadlines
- Develop and lead media outreach strategies.
- Successfully execute long and short-term communications plans by generating coverage in key publications, ensuring goals are met and/or exceeded
- Develop press materials including but not limited to: creative, eye-catching media pitches; informative press releases and more!
- Proactive about developing ideas for media outreach and pitch efforts; brainstorm creative and effective ways to generate additional press coverage to enhance PR campaigns in addition to those lighter moments between campaigns
- Provide insight and counsel on emerging trends and online media developments as they affect the music and entertainment industry, public relations and marketing.
- Maintain regular day-to-day contact and close relationships with key press, particularly entertainment ranging from music (all genera’s) to general entertainment and lifestyle
- Manage the work of junior team members and as well as collaborate and manage social media and digital marketing team.
What You’ll Bring
- Bachelor’s degree or equivalent in relevant fields (Communications, Public Relations etc.)
- Minimum 4-7 years’ demonstrated experience, ideally with music and entertainment
- Agency or record label experience preferred
- Proven ability to effectively organize multiple deadlines across accounts and teams
- Expert-level project management skills
- Travel and/or working nights and weekends is required from time-to-time (within reason and barring pandemic set-backs)
- Advanced writing, editing, and research ability
- Detail focused with strong communication skills: persuasive, strategic, proactive, diplomatic.