Believe – Head of Video UK & Audience Development (UK)

Head of Video UK & Audience Development

Contract, London, UK.

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world. We accomplish our mission by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music.

Our 1,270 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency.

Believe offers its various solutions through a portfolio of brands including TuneCore, Believe Distribution Services, Nuclear Blast, Naïve, Groove Attack and AllPoints.

Want to collaborate in a dynamic, entrepreneurial company that puts people at the center of its strategy? believe is for you!

Job Description

Our mission is to provide the best distribution services for independent labels and artists with passion, innovation, care and transparency.

As a Head of Video & Audience Development, you will be responsible for a team of Channel Managers and lead the team to deliver our services.

Thanks to a perfect understanding of our products and clients’ needs, a solid marketing strategy, and in-depth thinking of the music market, you will be able to build the best audience development strategy for our artists & labels and lead your team of Channel Managers.


1/ Team Management:

  • Provide daily support to Channel Managers team on their important issues and ensure internal video processes application
  • Onboarding and Training of new Channel Managers
  • Ensure the highest level of expertise of the team with the latest industry best practices and internal new tools
  • OKRs definition and monitoring, aligned with Regional Business Objectives and global VAD OKRs
  • Work with the Global Head of VAD – LAS in order to help localize global strategies for the teams
  • Ensure that all Channel Managers are available and participate in projects coming from the Global team
  • Provide updates and solutions on issues with processes, internal tools or platforms to the Global Head of VAD

2/ Audience Development:

  • Identify and monitor key metrics to optimize account performance across different DSPs & SoMe
  • Develop and implement a content strategy across the Business Unit to ensure audience development and revenue growth
  • Elaboration of regional business reviews focusing on account KPIs & best practices implementation
  • Investigative mindset regarding market trends
  • Ensure that qualified clients renew their contracts

3/ Sales:

  • Regional market prospection with the goal to find artists & labels to pitch
  • Provide strategic feedback and advice to Heads of Sales and Distribution to determine and adjust business objectives
  • Produce the supporting materials and participate in target and client’s meetings
  • Work with HoS to ensure client portfolio renewal
  • Build and maintain the highest level of relationship with key video platforms & SoMe in the region

  • Bachelor’s degree or equivalent practical experience (Business, Marketing, Communication or any other related)
  • Experience in team management and in the music industry
  • Excellent written and oral communication in English
  • Data-driven mindset and strong analytical skills
  • YouTube CMS & Social Media experience
  • Previous experience in DSPs is a bonus
  • Structured, priority-driven and with the ability to multi-task and juggle various projects at the same time
  • Passionate about music, social media and digital marketing
  • Excellent interpersonal, communication and presentation skills
  • Knowledge of UK music market

Additional Information

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.

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