AWAL – Senior Marketing Manager (UK)

AWAL serves a growing roster of emerging and already established artists and labels. We are now expanding our UK Marketing team to include a new Senior Marketing Manager.

Reporting to the General Manager, the role will involve working closely with artists, managers and label clients to set up, implement and deliver industry leading, innovative marketing campaigns.

The successful candidate will have a history of setting up and delivering successful UK marketing campaigns; and managing relationships with managers, PR & promotions teams, sales teams and internal stakeholders including Digital Marketing and Account Management.  Ability to work across multiple different types of projects is key.

This amazing opportunity will allow you to work with an incredibly diverse roster. It’s an exciting time to be joining AWAL, and working at Kobalt, you will help build the music services company of tomorrow, to empower creators in today’s complex and change the music landscape – ideal for someone with an incredible drive, enthusiasm & passion for music!


Kobalt has revolutionized the music publishing business by putting the creator at the centre of everything we do. We are now taking the same approach and transforming the way recording artists and label release music through AWAL.

Whether an artist or label is looking for the best digital distribution or a truly global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers alongside forward thinking and innovative labels.  The leading artists who have already chosen AWAL includes Nick Cave & The Bad Seeds, Lauv, Tom Misch, Rex Orange County, The Wombats, Bruno Major, Neneh Cherry as well as leading independent labels such as Glassnote and Downtown.

We deliver audio and video to all of the key platforms using our bespoke supply chain system, powered by Kobalt’s market leading technology, making thousands of deliveries per week.

We’re currently 600 people based across 13 offices and we’re still growing.

  • Conceive and implement industry leading marketing campaigns and strategies for AWAL artists
  • Communicate and synchronize campaigns with global marketing teams ensuring you have a global approach to campaigns
  • Manage marketing budgets
  • Commission creative content across campaigns
  • Set and achieve sales, streaming, playlisting and revenue targets
  • Source and manage promo teams
  • Work closely with internal teams, including Digital Marketing, International Marketing, Digital Accounts and Release Management as well as external partners
  • Work with our Account Management team to develop market-leading streaming and playlist strategies
  • Work closely with our Digital Marketing team to build audience growth and social media strategies to grow fanbases, maximise engagement and deliver results.
  • Analyse performance of releases using AWAL’s market leading analytics tools
  • Oversee setup of clients’ physical and digital production  
  • Knowledge of current music marketing campaigns, including digital innovations and digital marketing and promotion opportunities
  • 6+ years’ experience, ideally within a successful record label or music services company handling artist marketing campaigns
  • Creative and innovative outlook
  • Experience working with labels, artists and managers
  • Ability to work across multiple projects of different sizes and development
  • Strong organisational and project management skills
  • Superior client management and communication skills
  • Ability to network with clients and industry contacts
  • Entrepreneurial spirit, with a progressive and creative attitude

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