AWAL – Marketing Project Manager (UK)

As a Project Manager in the Marketing Team, you will be responsible for leading marketing strategy & initiatives for a wide range of AWAL‘s artists. Acts will include emerging and developing artists but also more established artists. You will already have some experience owning your own artist campaigns at a front line label and be familiar with managing marketing projects. You will be a digital native with a digital first approach to campaigns and a deep understanding of developing social and music platforms and the opportunities they offer. This would suit someone who already has one or two years experience working at a front line label or equivalent, who has managed their own projects and ready for their next step into a junior manager role.

What you’ll do:
  • Conceive and implement innovative marketing timelines & strategy for selected AWAL artists
  • Communicate & look to implement marketing best practices, new developments and strategies to clients
  • Communicate and synchronize campaigns with AWAL’s global marketing teams
  • Oversee the delivery and the rollout of all assets for designated artist campaigns
  • Manage marketing campaign budgets
  • Oversee setup & execution of clients’ physical and digital production
  • Establish clear campaign objectives & targets for all key stakeholders to adhere to
  • Source and manage media promo partners for projects
  • Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
  • Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the
  • Audience Development team
  • Set and achieve streaming, sales and revenue targets
  • Monitor & analyse performance of releases using analytics & third party tool
To be successful in this role you will:
  • Build strong relationships with both the clients & internal team members in order to build trust & to keep steering the campaigns effectively
  • Consistent & effective communications with both the clients & internal team members which adhere to AWAL’s values
  • Successfully manage multiple campaigns in a fast-paced working environment and prioritising workload
  • Set campaign objectives & targets at the start of each campaign
  • Regular keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
Who you are:
  • You should already have some music marketing experience at a record label, music distributor, artist or label services company, artist management company
  • You will be familiar with the AWAL business model & the company values
  • You will have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
  • You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
  • You have great knowledge of the DSP landscape and how it affects marketing campaigns
  • You will have a general understanding of what it means to work releases in a global marketplace
  • You will have experience in implementing effective paid media advertising & an awareness on how to identify audiences you would like to target
  • Willing to take a hands-on approach & be ready to execute a wide range of tasks to execute the campaign start up, entrepreneurial mentality, with a preference for team work and collaboration
Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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