AWAL – Head of International Marketing (UK)

As the Head of International Marketing, you will be responsible for managing AWAL’s international marketing teams who create and deliver successful, innovative & global marketing campaigns for our growing roster of Artist and Label clients.

You will work directly with all our clients and with senior leaders in the AWAL team as well as develop and expand our international business.

This is an exciting time to be joining AWAL, Kobalt’s Recordings division, and to be successful in the role, you need expert knowledge of the current international music markets with an international network of contacts as well as a track-record of building long-lasting relationships with international partners.

It’s also essential that you have experience in and a passion for building and managing teams as well as the drive and ambition to help grow the AWAL business globally.

BACKGROUND

Kobalt has revolutionized the music publishing business by putting the creator at the centre of everything we do.

We are now taking the same approach and transforming the way recording artists release music through AWAL. Whether an artist is looking for the best digital distribution or a truly global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers.

This has created a high-quality path for artists to remain outside of the traditional label system while maintaining ownership of their masters. The leading artists who have already chosen AWAL includes Nick Cave & The Bad Seeds, Lauv, Tom Misch, Rex Orange County, The Wombats, Bruno Major, Neneh Cherry as well as leading independent labels such as Glassnote and Downtown.

We’re currently over 600 people based across 13 offices globally and still growing! If you feel like the fast-paced, rewarding environment of our rapidly growing company is for you – share your story! Apply today and tell us why you are the next best addition to our successful team!

WHAT DOES A HEAD OF INTERNATIONAL MARKETING AT KOBALT DO?
  • Manage the international marketing team based in London, as well as the local marketing teams in Berlin, Stockholm, Sydney, Miami and Paris
  • Develop our international business including opening up new and growth territories
  • Oversee the creation and implementation of global marketing plans and strategies for our artist and label clients
  • Work directly with key clients and their teams to agree strategies and objectives and to review performance
  • Responsibility for approving international marketing budgets in consultation with clients
  • Manage relationships with our international distribution, licensee and promotion partners around the world
  • Travel regularly to international territories to build and strengthen relationships and oversee campaigns, and to represent AWAL at relevant international events
  • Work closely with the other senior managers across the AWAL business as part of the leadership team
  • Contribute to the process of bringing in new clients to AWAL
WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?
  • You have extensive music industry experience, specifically at a record label in international music markets having managed large multi-territory marketing and promotional campaigns as well as have comprehensive knowledge of both the physical and digital retail/streaming landscape
  • You would have built and managed successful & effective international marketing teams
  • It’s key that you have an existing global network of contacts across DSPs, media, PR & Promotion companies and other commercial partners as well as experience of negotiating and building international partnerships
  • Strong verbal, written and interpersonal communication skills
  • A commitment to excellence and to providing client-focused service
  • Ability to work pro-actively and entrepreneurially, adapt to changing priorities and market conditions, and deliver high quality results while maintaining professionalism
  • Ability to travel internationally frequently
  • You may be working for an independent or major label, but most importantly – you are a strategic thinker, problem solve and experienced team leader as well as an exceptional, creative marketer with experience leading and executing high profile artist marketing campaigns.

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