Amazon Music – Sr. Artist Marketing Manager (MX)

Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base.

Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives. Come innovate with the Amazon Music team!

Amazon Music is seeking an Artist Marketing and Social Media Manager to lead integrated go-to-market artist campaign strategies and executions, including planning and creative, media briefs and driving execution with a cross-functional team of subject matter experts.

Core Responsibilities:
  • Manage the planning process and calendar for high-impact artist events and campaigns that can drive brand awareness and connect Amazon Music closer to artists
  • Mobilize Amazon Music around new album releases, cross-site content initiatives, and more to drive Amazon Music awareness and engagement
  • Develop creative ways to engage artists with Amazon Music, creating a trusty relationship with the industry.
  • Manage Amazon Music social media channels. Define editorial calendar integrated with programming and marketing needs. Manage external agency and budget. Make a smart use of artist engagement to drive organic growth.
  • Document results and prepare business reviews for the Amazon Music organization and external partners
  • Partner with Artist & Label Relations, Content, Programming, Editorial, PR, Product, and Marketing teams to rally resources, content, and development needs
  • Help define the success metrics and improve marketing roadmap by communicating opportunities and partner feedback to cross-functional teams
  • Exceptional project management skills, including an ability to take inputs from a variety of internal and external sources and maintain up-to-date documentation
  • A tenacious self-starter who can serve as a strong advocate for our customer and our business and influence multiple teams without direct authority
  • Capable of handling complex projects at once amidst rapidly-changing priorities and comfortable dealing with ambiguity
  • Ability to be successful both as an individual contributor and in a team environment, and also will be able to perform at both strategic and tactical levels
  • Ability to manage a wide range of responsibilities, thrive on solving challenging problems and not afraid to challenge the status quo
  • Result-oriented approach: clear understanding of Artist Marketing and Social Media KPIs
BASIC QUALIFICATIONS
  • Bachelor’s degree
  • 5+ years of relevant working experience in the music industry (working with music services, labels and/or artists)
  • Experience running social media channels
  • Anticipate bottlenecks, provide escalation management, and anticipate and make tradeoffs to balance the business needs versus creative constraints
  • Proven track record of owning projects from start to finish and delivering successful results
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • Excellent oral and written communication skills and an ability to influence others
  • Strong analytic and quantitative skills – ability to use data to develop and measure marketing programs
  • Result-oriented approach: clear understanding of Artist Marketing and Social Media KPIs
  • Solid reporting capabilities across multiple levels in the organization
PREFERRED QUALIFICATIONS
  • Experience working in a global environment
  • Ability to make things happen in a fast-paced, dynamic environment; ability to deal with ambiguity with strong bias for action
  • Thinks strategically, but stays on top of tactical execution
  • Expects and develops innovation of her/his team
  • Ability to manage multiple competing priorities simultaneously and drive projects to completion
  • Ability to work successfully with teams across the organization, including Engineering, Program Management and Senior Leadership

Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.

 

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