88rising – Head Of Marketing (US)

88rising is a pioneering artist collective and media platform representing the most cutting edge artists from Asia and bridging Eastern and Western youth culture.

88rising has quickly become one of the most exciting music brands in the world across recorded music, content production, live events and product.

We are currently seeking a Head of Marketing who will lead our music marketing team and work across all priority releases for the company.

  • Lead on global marketing campaign strategies across 88rising releases, working with internal teams, third parties and label partners.
  • Oversee the marketing team and third parties across digital advertising strategy, DSP marketing, social strategy, influencer/viral strategy, publicity, promotion and outdoor marketing.
  • Create clear KPIs for marketing team on each project, allocate resources, track performance and re-allocate/strategize as needed to achieve success.
  • Work closely with the Sales team to develop streaming and playlist marketing strategies.
  • Report to the senior management team on sales and marketing – manage data tracking and report analysis weekly.
  • Minimum of 8 years of marketing and campaign experience at a record company or management company.
  • Experience running a team, managing people, projects, budgets, and sales targets.
  • Hands-on experience with marketing, including digital advertising, data strategy, social strategy, new technologies, and influencer marketing.
  • Exceptional written and verbal communication skills, strong attention to detail.
  • Demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities.
  • Passionate music fan with broad knowledge of music & creative marketing, well versed on 88rising artists.
  • Full-time employment, LA base preferred or willingness to move to LA.

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