300 Entertainment – Digital Marketing + Streaming Director (US)

300 Entertainment is looking for a new Digital Marketing & Streaming Director to join our NYC -based team.

300 is the #1 independent label. We pride ourselves on both internal and external achievements. We have built a work culture based on respect, integrity, family and partnership ….. Experience is equally important as who you are as an individual.

300 Digital is a full-service digital marketing team serving an all-genre, international roster of artists and creators. We work closely with all parts of the label, artist and digital partner teams to develop and guide the unique digital and streaming strategy of each.

The right person for the role will provide value by formulating and executing digital strategy, building artist and partner relations and adapting to an evolving digital landscape.

The ideal candidate
  • Has 5-7 years of digital, social and/or streaming experience, with knowledge spanning all genres
  • Can confidently and expertly speak to all teams in regards to the digital marketing and streaming space
  • Knows the importance of a good asset and how to create that efficiently and at scale
  • Has experience managing high-level relationships with partners and platforms
  • Is obsessed with analytics and knows how to interpret them
  • Has experience creating, executing, optimizing and analyzing digital advertising campaigns both with an agency partner and without
  • Has experience communicating directly with artists and artist management teams
  • Fluent in management of digital platforms inc reporting and operations of each
  • Knows how to over communicate and when to do so
  • Must love technology
  • Has a deep knowledge of influencer marketing in the music-space
  • Understands the real value of engagement and how to cultivate it
Job Description/Responsibilities:
  • Create, market and optimize content, develop and implement fan acquisition strategies, and work with new, engaging digital platforms and startups.
  • Work directly with all social and streaming partners to strengthen our marketing ideas, strategy plans, and aim to be strategic partners.
  • Work within digital marketing team to develop compelling and powerful online marketing strategies for artists on 300’s roster
  • Work closely with all 300 teams (Marketing, A&R, Promotions, Creative, Operations) to bring campaigns and initiatives to life, while working closely on day-to-day responsibilities.
  • Communicate with streaming + social partners on a weekly (if not daily) basis​ ​to share updates, company priorities, and pitches.
  • Construct community/fan-building initiatives
  • Brainstorm and implement exciting new online content optimized for each distribution network/channel
  • Execute effective online advertising campaigns for artists
  • Work directly with artists and artist management to ensure requests and​ ​expectations are handled intelligently and carried out effectively
  • Attend and contribute to all related company meetings in connection with​ ​assigned projects, and provide dept. head with timely follow-up
  • Outreach + upkeep of digital, social, and viral marketing agencies/networks for music/video/tour engagement
  • Weekly/daily stats + performance reports across socials and streaming services for internal team to better understand movement across all channels
Education Required:
  • BS in Marketing, Communications, or similar

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