Joanna Noyes has been promoted to Senior Vice President, Global Marketing & Brand Strategy at the Orchard
She had previously held the VP, Marketing role since 2019 and has been with The Orchard since 2014.
Noyes is described by the Orchard as a “senior entertainment executive and strategic marketer with global experience building brands, talent, properties and partnerships for both startup and large, premier organizations”.
The company adds that “she has significant multidisciplinary, multiplatform expertise in the music sector as a leader of high performing teams that create and execute innovative, data-driven digital and promotional campaigns to deliver revenue growth and profitability”.
In her new role, Noyes will oversee global marketing and brand strategy in over 45 global markets for The Orchard.
She oversees a team of over 40 employees across digital and brand marketing & communications, advertising, video services, creative design, college & lifestyle marketing and CRM efforts.
Noyes reports to Colleen Theis, President & COO.
Prior to The Orchard, Noyes co-founded FTW! Media (later known as Zero To Sixty Group), a marketing agency specializing in digital & brand strategy for a portfolio of music and entertainment companies.
While there, she managed daily operations, supervised a team of creatives, and oversaw and executed digital campaigns for Ellie Goulding, La Roux, Feist, Melanie Fiona, Jim James, and others.
Earlier in her career, Noyes got her start as the General Manager for the Island / Def Jam / Stolen Transmission joint venture.
“I am grateful to Colleen for the opportunity to continue providing the best in class services to our artists and labels in an elevated role alongside a talented and innovative team.”
Joanna Noyes: “Over my tenure, I have seen The Orchard set the standard as the industry’s global leader of independent music distribution.
“I am grateful to Colleen for the opportunity to continue providing the best in class services to our artists and labels in an elevated role alongside a talented and innovative team.”Music Business Worldwide