Jim Mahoney promoted to SVP, Member & Partner Success at Merlin

Merlin, the global digital rights agency for the world’s independent label sector, has promoted Jim Mahoney to SVP, Member & Partner Success.

As head of the department, he oversees a growing global team based in New York, London, and Tokyo.

The news of Mahoney’s promotion comes as the organization rebrands with a new logo and website, revealed today (January 13) at its virtual Celebrate with Merlin event.

Mahoney will help Merlin to cultivate deeper relationships between its members and its digital partners across the globe.

He steps into the role from his previous position as VP, Global Operations.

He joined Merlin in 2014 as U.S. General Manager, where he oversaw the establishment and growth of the organization’s North American operation.

Since then, his responsibilities and skills have grown to represent the needs of labels, distributors, and rights-holders from around the world.

Mahoney has played an integral part of Merlin’s revenue and membership growth, as well as building trust with the organization’s digital partners.

Prior to his tenure at Merlin, Mahoney served for seven years as VP of A2IM, the non-profit trade association for US independent labels. Mahoney also served on the SoundExchange Board of Directors from 2012–2014.

Mahoney has served as President of Fat Beats Records & Distribution (working with Atmosphere, Black Milk, and RJD2), Senior Director of Urban Product at Roadrunner Records (working with MC Breed and producer Domingo), and National Director of Marketing and Promotions at Profile Records (working with DJ Quik, Camp Lo, Smoothe Da Hustler, Nine, Special Ed, and Run DMC).

In 2019, Mahoney was named as one of Billboard’s Indie Power Players.

“I am privileged to work every day with such a talented community and the opportunity afforded to me by the Merlin team and our Board.”

Jim Mahoney

“The mission of Merlin, supporting the independent entrepreneurs who nurture the careers of the world’s best musicians and the digital partners who connect those artists with their fans, is both my professional calling and a personal passion for me,” said Mahoney.

“I am privileged to work every day with such a talented community and the opportunity afforded to me by the Merlin team and our Board.”

“Not only is Jim a decent, honest and trustworthy person, he has been a true partner to me since the day I stepped into this role.”

Jeremy Sirota, Merlin 

Merlin CEO Jeremy Sirota, added: “The entire industry knows there is no greater advocate who understands the needs of independents, no better leader in driving our partnerships with digital music services, and no stronger voice for our members.

“Not only is Jim a decent, honest and trustworthy person, he has been a true partner to me since the day I stepped into this role.”Music Business Worldwide