Universal Music Singapore has hired Simon Jerome Nasser as MD, Universal Music Singapore and Head of Live, Southeast Asia, effective immediately.
As a core member of the regional executive team, he will oversee UMG’s operations within Singapore, leading and developing domestic and international activity within the market.
He will be based within UMG’s regional office in Singapore and report to Calvin Wong, Chief Executive Officer, Universal Music Southeast Asia & Senior Vice President, Asia.
In addition, he will be responsible for UMG’s live activity across the region in the newly created position of Head of Live, Southeast Asia and will work closely with UMG’s global VP, Live Events, Jimmi Riise to expand and develop strategic live opportunities for UMG’s domestic and international talent, labels and partners within Southeast Asia.
A highly respected executive with more than thirty years of music industry experience in the region, Nasser Joins UMG from Warner Music Group, where he held the position of Managing Director, Singapore between 2015-2020, having started at the company in 2004.
During his tenure at WMG, Nasser achieved great success in discovering, developing and breaking both domestic and international talent within Singapore and the wider Southeast Asia region, most recently with Jasmine Sokko, who won Best Southeast Asia Act at the 2019 MTV Europe awards – A first for an artist from Singapore.
Nasser has significant experience in the live arena, having helped promote successful tours and shows in recent years within SEA for domestic and international artists including; Kylie Minogue, Josh Groban, FUN, Corrinne May, Derrick Hoh, Anne-Marie, The Click Five, YouTube Stars and MLTR amongst others.
A longstanding champion of industry rights within Singapore and the wider region, Nasser is the current Chairman of RIAS (Recording Industry Association Singapore, MRSS (Music Rights Singapore) and RIPS (Recording Industry Performance Singapore).
In September 2019, Universal Music Group launched Def Jam Southeast Asia to focus on the hip-hop scene within the region, with local divisions across each country.
Over the last 12 months, Def Jam Singapore has signed an array of domestic hip-hop talent including; Yung Raja, Fariz Jabba, Abangsapau, YHB Sleepsalot and Alyph.
This week, Def Jam Singapore launched The Dance Song – the latest release from Yung Raja, with an augmented reality and holographic press conference from Marina Bay Sands’ state of the art hybrid broadcast studio in Singapore.
The Dance Song is the first track from the rapper to be released in partnership with Alamo Records/Interscope in the US, Polydor Records France and Universal Music Group labels around the world.
“His skillset is unparalleled in market, his passion is infectious and his track record at breaking artists locally is second to none. I am sure his legacy will continue to shine in his new role.”
Calvin Wong, UMG
Calvin Wong, Chief Executive Officer, Universal Music Southeast Asia & Senior Vice President, Asia, said: “I am excited for Simon to join me in Singapore and to help us to build an exciting future for UMG across the region.
“His skillset is unparalleled in market, his passion is infectious and his track record at breaking artists locally is second to none. I am sure his legacy will continue to shine in his new role.”
“I am delighted that Simon will now lead our live business activity within Southeast Asia.”
Jimmi Riise, UMG
Jimmi Riise, UMG’s SVP, Global Live Events, added: “I am delighted that Simon will now lead our live business activity within Southeast Asia.
“His vast experience and deep local knowledge will help provide a new focus to our activity across SEA and will allow us even greater synergy between our recorded music and live operations in the region, in order to create maximum impact for our artists and their fans.”
“I’m humbled to be given this opportunity to work within a team of incredible leaders and amazing artists to embrace my passion and love for music, a DNA for life.”
Simon Jerome Nasser
Simon Jerome Nasser added: “I am excited to join the team UMG here in Singapore and SEA. Music has been and will always be my big passion in life.
“It is a privilege and blessing to now be part of UMG, the global industry leader and the market-leader here in Singapore. I’m humbled to be given this opportunity to work within a team of incredible leaders and amazing artists to embrace my passion and love for music, a DNA for life.
“Over the coming months and years, we will focus on developing our domestic artists and labels, nurturing their creative vision in order to help them reach new audiences across the region and globally, whilst identifying and creating exciting growth opportunities for Universal Music Singapore.
“The current live landscape in SEA allows us to help artists, partners and brands curate personalized, innovative and valuable experiences and performances that will embrace the digital space, live streaming and of course, public live events as they become more frequent again in the years to come.”Music Business Worldwide
