Jenna LoMonaco has joined ONErpm as its Head of US Marketing division.
LoMonaco’s career began in 2005 as a public relations professional at Girlie Action, a full service PR & Marketing agency.
Later, she joined Glassnote Records as its Head of New Media, and worked with artists such as Mumford & Sons, Phoenix and Childish Gambino, says ONErpm.
LoMonaco then joined the new label services branch at Kobalt, handling digital strategy for artists including Martina McBride, Lenny Kravitz and New Kids on the Block.
In 2015, after Island Records was relaunched as a solo label, LoMonaco joined the company to run its digital marketing department.
There, she worked with Shawn Mendes, and helped craft a digital strategy to grow the artist’s social media presence.
She also worked on the marketing campaigns for artists such as Jessie Reyez, Nick Jonas, The Killers, Elton John, Bon Jovi, Tove Lo, Fall Out Boy and Demi Lovato.
In her new role at ONErpm, LoMonaco will oversee all domestic marketing, DSP, advertising and digital marketing strategy.
She will oversee a staff of over 25 marketing professionals in the USA, and will coordinate international releases with other offices around the world.
ONErpm this year expanded its operations into Lagos, Nigeria, and in 2020, partnered with Barcelona-based Independent Management Entity (IME) organization Unison for pan-European and pan-African collection of publishing copyrights.
“I’m thrilled and honored to join the ONErpm team as head of U.S. marketing.”
Jenna LoMonaco, said: “I’m thrilled and honored to join the ONErpm team as head of US marketing.
“ONErpm has built an incredible infrastructure that provides artists with a mix of one-of-a-kind tools and out-of-the-box marketing to bring their music to new audiences.
“ONErpm’s innovative approach of using data-driven methodology, coupled with creative marketing and a true passion for great music, is what sets it apart. I’m eager to help grow these initiatives while working with groundbreaking artists—we’ve got big things on the horizon!”
“We are excited to have her onboard!”
Emmanuel Zunz, ONErpm CEO, added: “Jenna’s unique mix of marketing creativity and pragmatism, combined with her natural leadership skills, makes her a great fit for ONErpm as we continue to evolve the level of services and marketing solutions we provide our artists and label clients.
“We are excited to have her onboard!”Music Business Worldwide