Jenifer Smith has been promoted to Head of Urban Tour Marketing & Strategy at Live Nation.
She will lead Live Nation’s Urban Tour Marketing team, supporting all marketing efforts for its roster of R&B and Hip-Hop tours within the Concerts division.
Smith will be working across some of the most popular names and rising stars within R&B, Hip-Hop and Rap that Live Nation promotes, including Beyoncé, Jay-Z, Drake, The Weeknd, Travis Scott, Ms. Lauryn Hill, Kendrick Lamar, J. Cole, H.E.R., A$AP Rocky, Lil Baby, Alicia Keys, Young Thug, Jack Harlow, and many more.
Smith most recently launched and supported all global marketing efforts for the Fugees Reunion tour, celebrating the 25th anniversary of their album The Score.
Smith will be leading marketing strategies for Live Nation’s range of Hip-Hop and R&B artists across touring and key festivals.
Before joining Live Nation two years ago, Smith was a Tour Marketer at AEG Presents & Goldenvoice for almost a decade.
There, she shepherded marketing efforts for the Rolling Stones, Charlie Wilson, Melanie Martinez, Ali Wong, Anthony Hamilton, Bianca Del Rio, Jim Jefferies, Pod Save America, and the XSCAPE reunion tour.
Prior to AEG Presents, she worked at ICM Partners in the concerts division for 3 years.
“Jenifer has been an incredible leader at Live Nation.”
Omar Al-joulani, Live nation
Omar Al-joulani, Head of Talent & Touring for Live Nation Concerts, said: “Whether it’s artists or our own internal team, Live Nation is always investing in people we believe in.
“Jenifer has been an incredible leader at Live Nation, and we are confident her strategic focus and experience will do big things for every artist working with our Urban marketing team. ”Music Business Worldwide