Columbia Records has promoted Jenifer Mallory to President.
The news was announced on Tuesday (January 31) by Chairman and CEO Ron Perry, to whom she will continue to report.
Mallory has served as the company’s Executive Vice President and General Manager since 2018.
In her new post, Mallory will continue to oversee marketing, digital, publicity, video production, licensing, and brand partnerships departments.
Columbia notes in the announcement that Mallory has played a key role in helping break the company’s new artists and “elevating the careers of its superstars”.
Specifically, she has guided campaigns for superstars such as AC/DC, Adele, Baby Keem, Barbra Streisand, Beyoncé, Bob Dylan, Bruce Springsteen, Daft Punk, Depeche Mode, Harry Styles, Lil Nas X, Pharrell Williams, Polo G, Rosalía, Solange, The Kid LAROI, and Tyler, the Creator among others.
Prior to her five years as Executive Vice President and General Manager of Columbia, Mallory was Executive Vice President of International at Sony Music Entertainment working across the Columbia, Epic, RCA, and Arista labels.
Leading teams in both New York and London, her work focused on spearheading global marketing campaigns for US-signed artists.
Joining Columbia Records in 2006, Mallory rose through the ranks with positions in digital marketing and international marketing until becoming Executive Vice President, International for Sony Music Entertainment.
In 2018, Columbia Records named her Executive Vice President and General Manager.
“Jen’s steadfast championing of artists, extraordinary leadership abilities, and unwavering dedication to Columbia Records makes her truly Presidential.”
Ron Perry said: “Jen’s steadfast championing of artists, extraordinary leadership abilities, and unwavering dedication to Columbia Records makes her truly Presidential.”
“I’ve had the privilege of spending much of my career at Columbia Records and am proud of what we have achieved over the past few years.”
Jenifer Mallory added: “I’ve had the privilege of spending much of my career at Columbia Records and am proud of what we have achieved over the past few years.
“I’m thankful to our incredible staff and most importantly our inspiring artists. I’m forever grateful to Ron Perry and Rob Stringer for entrusting me with this role and their mentorship. I will continue championing our artists and honor Columbia’s legacy.”
Music Business Worldwide