Jeff Toig named CEO at Irving Azoff’s GMR, as co-founder Randy Grimmett becomes Executive Chairman

Pictured [L-R]: Jeff Toig, Irving Azoff and Randy Grimmett

Global Music Rights, Irving Azoff‘s $3.3 billion-valued PRO, has a new CEO.

Jeff Toig, previously Chief Business Officer at GMR, has been promoted to the Chief Executive Officer position at the US-headquartered Performing Rights organization.

He succeeds Randy Grimmett, GMR’s co-founder, who has been elevated to Executive Chairman.

The leadership change arrives just over 12 months after the company struck a deal with private equity firm Hellman & Friedman that valued GMR at USD $3.3 billion.

Founded by Azoff and Grimmett in 2013, Global Music Rights represents a roster of superstar songwriters and composers, including Harry Styles, who just this week announced the release of his upcoming fourth album, Kiss All The Time. Disco, Occasionally, on March 6, via Columbia.

GMR’s roster also includes Drake, Pearl Jam, Billie Eilish, Eagles, and the Estates of John Lennon, Prince, and George Harrison, among others.

According to a press release, both leadership promotions “underscore the continuity, stability, and connection to GMR’s differentiated long-term vision in this space”.

GMR added that Grimmett will remain “deeply involved in the strategic direction” of the PRO, while Toig assumes day-to-day leadership of the company.

Toig has served as Global Music Rights’ Chief Business Officer since 2018, overseeing all revenue and licensing operations for the company.

Commenting on the promotions, Irving Azoff said: “Randy and Jeff have been working side by side for a long time, building GMR into what it is today.”

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“Randy and Jeff have been working side by side for a long time, building GMR into what it is today.”

Irving Azoff

Added Azoff: “This is a natural evolution for GMR, which allows us to continue to set the industry standard for excellence and transparency for the world’s best songwriters and the folks who want to perform their incredible songs.”

“Jeff and I share the same values, the same commitment to our songwriters, and the same vision for GMR.”

Randy Grimmett

Randy Grimmett said: “Jeff and I share the same values, the same commitment to our songwriters, and the same vision for GMR.

“Elevating my role allows me to work with Jeff to shape the future strategy of the business while continuing to work closely with GMR’s incredible roster of songwriters, composers, and publishers for many years to come.”

“I’m honored to lead the business into the future and excited to work with our world-class clients, partners and the entire GMR team as we continue to set the standard for excellence in our industry.”

Jeff Toig

Jeff Toig added: “For over 8 years, I’ve been proud to work alongside Randy and Irving to build GMR into the truly special company it is today. GMR’s client-led approach remains unchanged and has been the hallmark of the company since its founding.

“I’m honored to lead the business into the future and excited to work with our world-class clients, partners, and the entire GMR team as we continue to set the standard for excellence in our industry.”


Elsewhere in the PRO landscape, in a ‘landmark’ move last September, GMR and SESAC joined ASCAP and BMI’s ‘Songview’ copyright database, expanding the platform to 38m+ worksMusic Business Worldwide

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