Jason Feinberg has joined virtual concert startup Flymachine as SVP, Marketing.
Feinberg was previously SVP, Marketing at UMe, the catalog division of Universal Music Group.
The news of his appointment follows last week’s announcement that Flymachine has secured $21 million in new funding, with backing music-industry heavyweights like Red Light Management founder Coran Capshaw, manager and promoter Bill Silva and Wasserman Music Managing Executive Marty Diamond.
Feinberg joins the leadership team alongside CEO Andrew Dreskin, co-founder of Ticketfly and TicketWeb, Flymachine co-founder and Chief Experience Officer Rick Farman, who also co-founded Bonnaroo and Outside Lands, and Flymachine co-founder and Chief Technology Officer Matthew Davis, a Grammy-nominated music technology executive and founder of [namethemachine].
At UMe, Feinberg oversaw the social media, audience growth, product management, marketing technology and advertising teams for a group of artists including The Beatles, U2, Guns N’ Roses, Bob Marley, KISS, Elton John and Iggy Pop.
At Flymachine, he will lead marketing across digital and product-based initiatives.
His remit will include consumer and product marketing, partnerships, audience growth, advertising, branding, direct to consumer, and fan acquisition.
“Flymachine must serve the diverse needs of fans, artists, venues, and other partners in arts & entertainment.”
Andy Donner, Flymachine
“To accomplish our mission of pioneering the future of digital events, Flymachine must serve the diverse needs of fans, artists, venues, and other partners in arts & entertainment.
“This requires a team that possesses deep domain expertise and extensive industry relationships.
“Bringing on Jason to lead our marketing efforts is an absolute no-brainer given his track record at Universal Music Group, Pandora, and beyond.
“Jason is a seasoned marketing leader and data-driven business builder. Above all, he is an outstanding human who has impeccable character and integrity….and a killer vinyl collection!”
“I simply had to be a part of bringing [Flymachine] to the world.”
“I have spent my career at the intersection of music, technology and marketing; I’ve seen many platforms that sought to evolve how fans engage with their favorite artists.
“After discussions with the Flymachine founders, experiencing authentic shared moments with the broader team during beta events, and assessing the opportunity in the marketplace, it became clear the company has all the ingredients to deliver the best-in-class virtual event experience artists and fans are seeking.
“I simply had to be a part of bringing it to the world.”Music Business Worldwide