Jasmine Hsiao has been named Managing Director of Warner Music Taiwan.
Hsiao will report to Chris Gobalakrishna and Jonathan Serbin, Co-Presidents of Warner Music Asia.
Her role begins with immediate effect.
Based in Taipei, Hsiao will lead the company’s operations in the local market, and will be a core member of Warner Music’s regional executive team, says the company.
Hsiao has more than 20 years’ experience in the Taiwanese music industry.
She joined Warner Music Taiwan in the early 1990s, initially working in the classical music department.
She most recently served as Warner Music Taiwan’s Deputy General Manager and Head of Business Affairs, where she was responsible for artist relationships, corporate strategic initiatives and the company’s legal affairs.
Warner Music Taiwan has also appointed Carol Chu as International Marketing Director and Catherine Chien as Senior Domestic Marketing and Business Development Director.
Chu previously worked for Warner Music Malaysia and Yonder Music, a localized music streaming service in Asia.
Chien has been employed at KKBox, a regional digital music service, as well as TVBS, a Taiwanese commercial TV broadcasting company.
“I’m excited to take up this opportunity to lead the brilliant team here in Taipei.”
Jasmine Hsiao, said: “I’m excited to take up this opportunity to lead the brilliant team here in Taipei.
“In addition to its heritage as a prolific producer of Mandopop for Chinese music fans around the world, Taiwan is also building a reputation in emerging genres such as hip-hop and rap.
“Our team is well-positioned to aggressively expand our roster across all these fast-growing scenes and take a leading position in the market.”
“Taiwan is a creatively rich market.”
Jonathan Serbin, said: “Taiwan is a creatively rich market, which continues to be very influential in Asia and remains a major priority for us.
“In the months and years ahead, we intend to increase our investment in domestic talent, continue to evolve with the market, and provide the best possible level of artist services.”
“With Jasmine at the helm, we can harness her incredibly strong network of relationships in the Taiwanese music community.”
Chris Gobalakrishna, added: “With Jasmine at the helm, we can harness her incredibly strong network of relationships in the Taiwanese music community, and build on the impressive legacy of the artists that Warner Music Taiwan has worked with over the years.”Music Business Worldwide