Jamie Abzug has been appointed by RCA Records as its new Senior Vice President and Head of Publicity.
In her new role, Abzug will oversee RCA’s publicity team, spearhead the label’s corporate initiatives, and continue to play a “pivotal” role in individual artist campaigns, says the label.
She will also continue to pursue new avenues for artist publicity, as well as larger partnerships and opportunities in the media space.
Abzug replaces Mika El-Baz, who will depart the company at the end of October.
Abzug began her career at RCA Records (formerly J Records) in 2004, and has most recently served as Head of Alternative Media Partnerships.
In that role, she helped oversee the label’s west coast public relations initiatives, including its award show strategy and broadcast network relationships.
Before that, she served as Vice President, Publicity, working on publicity campaigns for acts such as Khalid, Doja Cat, Christina Aguilera, Kesha, Becky G, Kygo, Bleachers, Wolf Alice, WALK THE MOON, Sasha Alex Sloan and Buddy.
Abzug joins several recent new hires and promotions at RCA Records, including Val Pensa as Senior Vice President, Head of Marketing, and Carolyn Williams in the newly created role of Executive Vice President.Music Business Worldwide