J. Erving-founded digital distribution and label services company Human Re Sources is expanding into the UK.
The company’s first move in the market includes the appointments of Amal Omari as A&R and Matt Ott as Vice President of Creator Services.
In addition to its UK launch and executive hires, the company has signed East London rapper, Lancey Foux.
Erving’s company merged with Troy Carter’s Q&A in April to offer what the duo say is “an integrated solution for artists via distribution, management, label services, and data analytics with a highly collaborative artist-driven approach”.
Carter and Erving worked together at management company Atom Factory.
Omari and Ott join Human Re Sources Founder & CEO J. Erving (pictured) as well as A&R and Creator Services executives Austin Thomas, Ray Kurzeka and Clarissa Reformina
Prior to joining Human Re Sources, Ott worked within the Spotify UK Artist and Label Marketing team for over four years.
During his time at Spotify, Ott created and executed over 100 artist campaigns for the likes of Sam Smith, Dua Lipa, Lana Del Rey, HAIM, Jessie Ware, LANY, Mabel, Mura Masa, Biffy Clyro, Coldplay, Ed Sheeran, Oh Wonder, Anne-Marie, Sam Fender, The 1975, beabadoobee, James Blake, Lewis Capaldi, slowthai, Jax Jones, The Weeknd, and U2.
Ott also led on some of Spotify’s largest artist campaigns to date, including Ed Sheeran’s ÷ album partnership in 2017, Florence and The Machine’s High as Hope in 2018, Lewis Capaldi’s 2019 No.1 debut album, Divinely Uninspired to A Hellish Extent and Sam Fender’s early career, his Spotify Singles, and the release of his debut No.1 album Hypersonic Missiles.
Ott brings over 10 years of experience in the music industry including his early days at BBC Radio 6 Music to his time at RCA focusing on promo and marketing for artists like Usher, Shakira, J Cole, and Ludacris, to connecting brands and artists at a London-based creative agency.
Prior to joining the team at Human Re Sources, Omari spent the past five years serving the creative community in the UK and Africa. After three years as part of the founding team of Radar Radio, Omari joined Warner Music Group as a consultant for Asylum Records with Ed Howard.
Quickly progressing into head of A&R at Platoon – the now Apple owned distribution and services company founded by Denzyl Feigelson – Omari identified, developed, and amplified independent artists in the UK but globally.
“Suzy, Troy, J and the team are already making a big difference over in the US; bringing a fresh approach and decades of experience to revitalize the concept of and value placed on artist development.”
“The future of music can only be the artist. The best possible future for artists is a supportive, creative and patient team around them who value their art above all else,” said Ott.
“Suzy, Troy, J and the team are already making a big difference over in the US; bringing a fresh approach and decades of experience to revitalize the concept of and value placed on artist development.
To be bringing that artist-first vision to life, meaningfully and with cultural relevance, in the UK is an honour and something I’m humbled to be a part of.”
“I’m really excited to be part of a company whose ethos aligns with my own when it comes to the wellbeing of independent artists and their development.”
Omari added: “I’m really excited to be part of a company whose ethos aligns with my own when it comes to the wellbeing of independent artists and their development.
“I’m here for putting artists first forever and always.”
Human Re Sources founder, J. Erving, said: “We’re proud to have expanded into London, to serve the music industry here and support local artists.”
Human Re Sources founder, J. Erving, said: “We’re proud to have expanded into London, to serve the music industry here and support local artists.
“Having signed Lancey Foux to join us at Human Re Sources is the beginning of much more and we’re excited to have him on board.”
Music Business Worldwide