Interscope Records has struck an exclusive distribution and joint venture deal with Brazilian independent urban label Supernova Entertainment.
The deal covers Supernova‘s catalog and includes an agreement for the two companies to partner on new signings.
Interscope announced the partnership on Friday (November 6), alongside the signing of Brazilian rapper BK.
The Universal Music Group label said the two deals establish “a bridge for local urban and hip-hop artists to access its global artist development infrastructure.”
Financial terms of the Supernova and BK deals were not disclosed.
Interscope describes Supernova as “Brazil’s most successful independent urban label.”
Supernova‘s co-founder and producer, Nagalli, is “frequently cited as the primary architect of modern Brazilian trap music,” according to Interscope.
Supernova CEO Gustavo Pimentel is also a co-founder of the company, according to Billboard Brasil.
Supernova and Interscope plan to release a new mixtape before the end of 2026.
It will follow Supernova artist Niink‘s album Essência de Risco, which was released on October 3.
The 18-track album is Niink’s third studio record and features guest appearances from Supernova rapper Veigh and KL Jay, among others, according to Billboard Brasil.
“Brazilian music and culture are having an extraordinary impact around the world right now,” said John Janick, Chairman and CEO of Interscope Capitol. “We see an opportunity to leverage our legacy and current success in urban music for important Brazilian artists like BK and labels like Supernova Entertainment.
“We are excited to expand the resources and opportunities for Brazilian artists to move culture on a global level.”
“We see an opportunity to leverage our legacy and current success in urban music for important Brazilian artists like BK and labels like Supernova Entertainment.”
John Janick, Interscope Capitol
Nagalli said: “Interscope has built an artistic legacy in hip hop that stands apart from any other label in the world. We are honored to be part of this history and excited to become a part of the Interscope family.”
Jose Cedeño, EVP and General Manager of Interscope Capitol Miami, said: “We have shown through our successful track record over the past few years that wherever they come from, artists are attracted to the kind of global artist development platform we can provide at Interscope.
“Having BK as our first artist signing and Supernova as our first label deal illustrates how serious our mission is to empower Brazilian artists to become global superstars.”
“Having BK as our first artist signing and Supernova as our first label deal illustrates how serious our mission is to empower Brazilian artists to become global superstars.”
Jose Cedeño, Interscope Capitol Miami
Cedeño was promoted to EVP and General Manager of Interscope Capitol Miami in September 2025.
Launched in 2019, the Miami division describes itself as the first Latin music division housed within a major label.
Its roster includes KAROL G and J Balvin.
Brazil’s recorded music revenues grew by 14.1% YoY in 2025, according to the IFPI.
That growth moved Brazil up one spot to become the world’s eighth-largest recorded music market.
Latin America was the fastest-growing region globally in 2025, with recorded music revenues up 17.1% YoY.
BK‘s first release under his Interscope deal will be a remix album marking the 10th anniversary of his debut album, Castelos & Ruínas.
The remix album will feature new production and collaborations on the record’s original tracks, according to Interscope.
Interscope quoted Brazilian newspaper O Globo as calling the 2016 album “a watershed moment for Brazilian rap.”
BK said: “Interscope has been home to some of the most important names in rap history. Having a powerhouse with that kind of experience and understanding of the culture join our team is exactly what we were looking for in this next chapter.
“Seeing how much their team believed in what we’ve been building made the decision even easier.”
“BK’s authenticity and distinctly Brazilian voice have made him one of the defining figures in Brazilian hip-hop,” said Laura Carter and Ramon Alvarez-Smikle, Co-Presidents, Urban, Interscope Geffen A&M (IGA). “His music reflects the depth, originality and cultural influence of hip-hop both in Brazil and globally.
“Our partnership with Supernova continues Interscope’s tradition of working with visionary labels that are deeply connected to their artists and culture, and we’re excited to deepen our commitment to hip-hop in Brazil together.”
Carter and Alvarez-Smikle were promoted to Co-Presidents, Urban, at IGA in October.
Interscope‘s existing label partnerships include J. Cole‘s Dreamville and Playboi Carti‘s Opium.
Elsewhere within Universal Music Group, Virgin Music Group extended its partnership with Brazilian independent label GR6 in November 2025.
That agreement runs through the next decade, continuing a relationship that began in 2020.Music Business Worldwide
