International Solutions expands into Australia

Music marketing and promotions services company International Solutions has launched in Australia and New Zealand with the appointment of Victoria Ciesiolka as Territory Manager.

The expansion takes International Solutions’ bases to four: London (UK), Amsterdam (NL), New York (US) and now Melbourne (Aus).

Founder and CIO of the company Paolo d’Alessandro commented: “I am thrilled to be able to extend our international music services business into Australia and New Zealand.

“After London, Amsterdam and New York adding Melbourne to our setup allows us to focus our attention on some of the absolutely incredible music coming from Australian and New Zealand artists and help them establish an international foothold outside of their home market.

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“Adding melbourne to our setup allows us to focus attention on australia and new zealand.”

Paolo d’alessandro, International Solutions

“Conversely, we now bring a domestic Australian team to our existing and future clients, with boots on the ground and a very strong local in-house promotion expertise.

“I am particularly delighted to have Victoria on board, with her vast experience, passion for music and knowledge of the market I know we have taken a solid first step towards the development of our Australian base.”

The first client for the newly created IS Australian office is US rock band Coheed and Cambria, who are signed to Lyor Cohen’s 300 Entertainment label in the US.

International Solutions will manage the international marketing and promotion campaign for the new single and eighth studio album of Coheed and Cambria outside the US. The firm will also provide in-house promotion in Australia.

In a career spanning nearly two decades, including a three-year stint as National Publicity Manager at Warner Music Australia, Victoria Ciesiolka has worked with artists including Green Day, My Chemical Romance, The Wombats, Foals, Muse, Rob Thomas, Biffy Clyro and many more.

She launched Alpha Entertainment in 2011, an independent firm specialising in PR, marketing, artist development and strategic consultancy whose roster includes clients such as Live Nation, Soundwave Festival and Beyond The Valley Festival.

“I’m hugely excited to accept the role of Territory Manager for International Solutions,” said Ciesiolka.

“The opportunity to work extensively with someone as experienced as Paolo and his team, not only across international strategies for our domestic artists but in addition, providing on the ground promotions and marketing strategies for a wealth of international talent in this market was an opportunity that was impossible to resist.”

International Solutions provides services including:

  • Multi-territory Single and Album Press, Radio, Online, TV and Video Promotions
  • Multi-territory Tour Press and Promotion
  • Multi-territory marketing planning and budgeting, execution and media buy
  • International Project Management
  • International Label Representation
  • International Management Representation

Music Business Worldwide

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