Online talent scouting platform Instrumental is the new supporter of our regular MBW Review features.
The MBW Review offers MBW’s take on the latest music biz goings-on, providing industry-leading thought leadership and analysis on key global issues.
The Review is regarded as flagship content by the MBW team – not to mention the 40,000+ professional subscribers who have signed up to receive our email services. ((You can read the latest MBW Review, written by Glenn Peoples on upcoming changes to the Billboard Hot 100, through here.)
Instrumental uses its proprietary technology platform to discover and evaluate the potential of emerging artists and recordings on behalf of clients across the music industry.
The tech ingests API data from Spotify, YouTube, Instagram and other digital sources to power A&R teams and talent scouts in their search for the next big thing.
The London-based company recently raised over $4m to drive aggressive global expansion.
Said Conrad Withey, CEO and founder of Instrumental: “The MBW Review takes industry insights to another level just as Instrumental aims to do in the world of talent scouting. It’s a perfect partnership and we are proud to be supporting the regular features.”
Instrumental first made the headlines in 2016 when it discovered the single ‘Dancing On My Own’ and delivered a Top 20 hit with the track.Music Business Worldwide