Starting today (June 25), Facebook and Instagram users in Brazil will be able to add music to their photos and videos on their Stories.
The news of the launch was announced in a blog post by Instagram Brazil, with Facebook’s LATAM Music Publishing Business lead Alvaro de Torres stating that “a vast catalog of millions of national and international songs” can be added to Stories in Brazil as a result of various global and local licensing deals.
Facebook has launched its music offering in over 40 countries to date.
The company was recently advertising for a Lead Counsel, Music, Latin America to “support Facebook’s music business development team in executing our global music licensing strategy in Latin America”.
Also launched in the country today is Lip Sync Live, which was originally announced by the social network in October as part of a wider expansion of its music offering for users on the platform.
Lip Sync Live allows you to perform and dub songs live on Facebook.
Facebook users in Brazil will also be able to add music to a new music section on their Facebook Profile.
In addition, they can pin songs at the top of their profiles, which show artist and the track names.
When a song is played on a Facebook profile, a small clip can be heard on Facebook or you can choose to listen to the complete track through streaming platforms.
“We have partnered with local labels, music publishers and collecting societies to ensure that the songs people love the most in Brazil could now be added to their photos and videos, through a vast catalog of millions of national and international songs.”
Alvaro de Torres, Facebook
Alvaro de Torres, who leads LATAM Music Publishing Business development at Facebook, said: “We’ve been working with the music community around the world to take music into Instagram and Facebook, and in addition to the available licenses from international labels, we have partnered with local labels, music publishers and collecting societies to ensure that the songs people love the most in Brazil could now be added to their photos and videos, through a vast catalog of millions of national and international songs.”
Facebook has been signing a number of licensing deals over the past two years, for example with the likes of Universal Music Group, Sony/ATV and Warner Music Group.
In March the company inked deals with some of the leading music rightsholders in India, including Zee Music Company, Yash Raj Films and T-Series Music.
In August 2018 Facebook signed a music licensing deal for Australia and New Zealand with APRA AMCOS.
In March 2018 it signed pan-European licensing deals with French PRO SACEM, Canadian society SOCAN and US-based independent publisher Wixen.Music Business Worldwide
