INgrooves expands reach into China with R2G distribution deal

INgrooves Music Group has signed an expanded distribution deal for Greater China with well-known local digital distributor R2G.

As part of this expanded deal, R2G will distribute the INgrooves catalogue to Chinese music services and mobile operators and ‘ensure that proper licensing fees are paid and collected’.

The agreement includes digital rights to over one million recordings from the likes of Wolf Alice (pictured), Nerina Pallot, Mazzy Star, Modestep, David Cook, Joe Bonamassa, Nerina Pallot, Thievery Corporation and many more.

With over 10 years of market expertise, R2G is part of China Music Corporation (CMC) which is the largest music platform in the world, in terms of active user base, and is also the largest digital music aggregator and licensing platform in China.

Alex Branson, INgrooves’s International Managing Director said: “We are excited to be part of the new changes that are happening in China with regards to licensing.

“INgrooves is optimistic that with R2G’s expertise and network, we can better integrate with this developing market and make our clients’ music catalogues available to fans via the various music services R2G reaches.”

“INgrooves is optimistic that with R2G’s expertise and network, we can better integrate with this developing market.”

Alex Branson, InGrooves

INgrooves, works with more than 3,000 labels and distributes its music to over 600 music services globally, and the expanded distribution in greater China represents significant growth for the company’s global footprint.

Mathew Daniel, President of R2G, said: “We are happy to be working with INgrooves and taking this exciting step forward to give their artists the opportunity to reach more music services in China, and for them to be paid accordingly for it.

“INgrooves has a very extensive catalogue that will certainly give millions of music fans in China a much wider selection.”

CMC CEO, Xie Guomin said: “We are committed to developing a vibrant and healthy marketplace for music in China which will be of great benefit to artists, and we are delighted to have one of the world’s biggest independent music distributors, INgrooves, as our partner to further that aim.”Music Business Worldwide

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