Ingrooves Music Group has expanded into India and has named Amit Sharma as Ingrooves Country Manager, India.
Sharma joins Ingrooves from music streaming service, Gaana.
Ingrooves has also inked global distribution deals with Himesh Reshammiya and Yo Yo Honey Singh, furthering the company’s expansion into the Indian music market.
Ingrooves will release the future output from the two artists.
Himesh Reshammiya is an actor, producer, composer, and singer, and Yo Yo Honey Singh is a singer, rapper and actor.
The deal with Ingrooves includes the two artists’ owned labels – Himesh Reshammiya Melodies and Yo Yo Honey Singh.
At Gaana, Sharma served as Assistant Vice President of Content Acquisitions.
Previously, he worked as Head of Music and Telecom at Eros, and held positions at various Indian telecom companies, including Idea Cellular and Airtel.
He will be based in Mumbai.
The launch in India follows Ingrooves’ expansion into Italy, Spain, Brazil, Denmark, Japan, Mexico, South Africa, South Korea, and Turkey, as well as increasing its presence in Australia, New Zealand and Sweden.
“We are celebrating our entrance into the Indian music market with the signing of two amazing artists.”
Bob Roback, Ingrooves Music Group
Bob Roback, CEO of Ingrooves Music Group, said: “We are celebrating our entrance into the Indian music market with the signing of two amazing artists – Himesh Reshammiya and Yo Yo Honey Singh – and we couldn’t be happier.
“Amit is a highly respected music executive in India, with a deep understanding of the independent music industry and is already playing a key role in the market, as we look to work with the best independent labels and artists in India.”
“The independent music market in India is more vibrant and important than ever.”
Amit Sharma, added: “The independent music market in India is more vibrant and important than ever with an incredible amount of creativity and true artistry being developed here.
“Ingrooves has a reputation as a global leader in marketing and distribution technology, and that’s something that really resonates with artists and labels here in India.
“We have already signed many deals with artists that reflect our music culture. These signings are an indication that Ingrooves is already a new important player in this market.”
“we welcome Ingrooves into the Indian music ecosystem.”
Devraj Sanyal, Universal Music Group, Managing Director and CEO, India and South Asia, said: “As part of the global Universal Music family, we welcome Ingrooves into the Indian music ecosystem.
“The time is right for Ingrooves to create a strong local presence, utilizing their unique and unrivalled technology and services to benefit the independent artist community.
“Amit has already made an impact locally with the calibre of his early signings and will work closely with Ingrooves global teams to help elevate Indian artists and talent, both locally and internationally as he works to leverage Ingrooves’ global network and unparalleled artist services.”Music Business Worldwide