Ingrooves expands into Brazil; inks global distribution deal with Sao Paolo label GR6 and names Cris Garcia Falcão as MD for the territory

Universal Music Group-owned Ingrooves Music Group has signed an exclusive global distribution deal with GR6, one of the largest record labels in Brazil.

The new agreement represents an expansion of Ingrooves into Brazil, with Sao Paolo-based music industry veteran Cris Garcia Falcão appointed as Managing Director of Ingrooves Brazil.

With an extensive roster of artists including Brazilian superstars like MC Livinho, MC Don Juan, GAAB, MC Pedrinho, MC Joao, G15 and many others, GR6’s infrastructure includes a label, music publisher, artist management, audio/video production and touring division.

GR6 was founded in Sao Paolo in 2005 by its CEO Rodrigo Oliveira. The company’s YouTube channels have collectively amassed more than 40 mllion subscribers.

With more than 15 years in the music industry, Cris Garcia Falcão began her career in music publishing at Fermata do Brasil and later founded the independent record label and publisher, Cada Instante.

She currently serves as the Brazil Chapter Leader for Women In Music.

“GR6 has an ambitious release schedule in the coming months, which is why we are so thrilled to bring Cris aboard to lead this relationship and our overall expansion in Brazil.”

Bob Roback, Ingrooves

“Rodrigo has built an incredible roster of artists and a deep bench of executive talent at GR6,” said Bob Roback, CEO of Ingrooves.

“We are thrilled that he will be our partner as we look to provide new opportunities for GR6 and all of its artists around the world.”

Added Roback: “GR6 has an ambitious release schedule in the coming months, which is why we are so thrilled to bring Cris aboard to lead this relationship and our overall expansion in Brazil.

“She is an eminently respected executive within her country and is the perfect person to run our South American operation.”

“We are excited to work closely with Cris, Bob and the entire team at Ingrooves as we look to grow our business.”

Rodrigo Oliveira, GR6

Rodrigo Oliveira added: “Ingrooves is well known as one of the most forward-thinking music technology, distribution and marketing companies in the world.

“We are excited to work closely with Cris, Bob and the entire team at Ingrooves as we look to grow our business.”

“As an independent music executive I always found Ingrooves to be a transparent, fair and efficient service that added value to content for labels and artists.”

Cris Garcia Falcão

“As an independent music executive I always found Ingrooves to be a transparent, fair and efficient service that added value to content for labels and artists,” said Ms. Falcão.

“I am excited to be part of the company and to start out with GR6, one of the biggest funk labels in Brazil. This is just the beginning.”Music Business Worldwide

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