Ingrooves expands into Australia & New Zealand, names Nina Rabe-Cairns as Country Manager for market

Universal Music Group-owned Ingrooves Music Group has named Nina Rabe-Cairns Country Manager of Ingrooves Australia and New Zealand, expanding the company’s presence and leading its team in the region.

The move reflects Ingrooves’ growing global footprint after opening offices in Brazil, Japan and South Korea and increasing its presence in the Nordics earlier this year.

Based in Sydney, Rabe-Cairns joins Ingrooves after several years at Spotify, where she served as Senior Editor/Playlist Curator and, most recently, Market Strategy & Operations Manager for Australia and New Zealand.

Prior to that she worked in television, as a Senior Brand Marketing Manager for Nickelodeon and Head of Content for Viacom’s digital editorial team, working on MTV and Comedy Central.

She began her career as a journalist and news presenter.

“Nina brings with her a wealth of expertise and deep relationships throughout this important music market that will be crucial to our ongoing expansion in the region.”

Bob Roback, Ingrooves 

Ingrooves CEO, Bob Roback, said: “Nina brings with her a wealth of expertise and deep relationships throughout this important music market that will be crucial to our ongoing expansion in the region.

“We’re happy to have her join our Australia/New Zealand team.”

“I’m thrilled to be joining this growing team.”

Nina Rabe-Cairns

Rabe-Cairns added: “I know from working directly with them over the past few years that Ingrooves’ platform and capabilities are unparalleled in the music business.

“I’m thrilled to be joining this growing team.”Music Business Worldwide

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