Ingrooves expands in Sweden, hiring ex-Spotify exec Daniel ‘Tive’ Tivemark as Country Manager

Distribution and services company Ingrooves Music Group is expanding its presence in Sweden, naming respected industry veteran Daniel ‘Tive’ Tivemark, Country Manager of Ingrooves Sweden.

The move follows Ingrooves’ recent expansions into Brazil (Sao Paolo) and Japan (Tokyo) earlier this year – a pattern of international expansion that has been set in motion following the company’s acquisition by Universal Music Group (UMG) in Q1 2019.

Tive will be based in Stockholm.

“We are excited to add an exceptional talent in Stockholm to our expanding operations in the Nordic region,” said Ingrooves CEO, Bob Roback.

“Ingrooves is always committed to better serving our label and artist partners. Tive is well known within the local music industry, as well as on the global stage, and is the perfect person to lead our efforts in Sweden.”

Tive joins Ingrooves Sweden after spending the last three years working as a Manager on Spotify Sweden’s Artist & Label Marketing team.

“I am very happy to join Ingrooves during this exciting period of growth in our industry,” said Tive. “Ingrooves is an amazing company which on top of having the best technology platform in the business, has built a true global network of music experts. I look forward to helping our label partners and artists grow both in Sweden and internationally.”

Tive began his career working in merch, on tour with the Swedish band Millencolin, coming off the road to work at Burning Heart Records, home of The Hives, Refused and others.

He  has held positions in the London offices of Victory Records and Nuclear Blast, where he headed up the indie’s London office.

He also worked as an artist manager for the Swedish ban In Flames. In addition, he served as a Label Manager at the Swedish indie Razzia/Family Tree Music and in the Artist Services Division of BMG.Music Business Worldwide

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